Can Facebook's $1bln gamble help it regain lost cool? : comp

Can Facebook's $1bln gamble help it regain lost cool?


July 24, 2021
Paris: Like internet personalities the world over, Kenyan TikTok comedian Mark Mwas was intrigued when Facebook announced a $1 billion plan to pay content creators like him.
But the 25-year-old, whose following surged past 160,000 as entertainment-starved Kenyans flocked to the app during the pandemic, is sceptical that fans would follow him to the older social network.
"In our market, Facebook is kinda old-fashioned," said Mwas, who posts skits about campus life in a mixture of Swahili, English, and Sheng slang.
"Like, Mom is on Facebook and doesn´t know what TikTok is," he told AFP in an email. "My content is suited for the millennials, who prefer other platforms."

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