By Mary Nnah The Corporate Alliance on Malaria in Africa (CAMA) has announced the launch of its strategic plan for 2021-2023, which sets out the blueprint for action for the next three years. Through private sector initiatives, the alliance aims to reach millions of people with malaria control interventions to improve awareness and scale up prevention activities. The plan was launched at CAMA’s 2020 Partners Meeting, which took place virtually on November 24, 2020. The ongoing COVID-19 pandemic places an extra burden on health systems worldwide. Many countries, particularly in sub-Saharan Africa, are now facing a double challenge of protecting their citizens against existing threats to public health, like malaria, and emerging ones, like COVID-19.