Byron Perry is the current chair of The Society of Publishers in Asia (SOPA), and the founder and CEO of Coconuts Media. He started his career with San Francisco Magazine as an editorial fellow before moving to Variety as a Copy Editor. He has also worked extensively within the Asia Pacific region, having served stints in Cambodia with Phnom Penh Post, and Thailand with Ensign Media. He joined SOPA as an executive board member in December 2017 and was appointed its Chair as of December 2020.