Burger King UK attempted to celebrate International Women’s Day in perhaps the worst way possible by tweeting “women belong in the kitchen.” Not a good look, chaps. The burger brand made a right mess of a misguided joke about inclusion and sexism. After decades, maybe even centuries, of women’s rights activists fighting to get women out of the kitchen and for society to allow us to lead full, active lives, telling women that they belong in the kitchen is a bad look, even if it’s “well-intentioned” or a joke. Here it was technically an attempt at a joke, offered as part of a larger thread. Burger King seems to have been trying to highlight the fact that women make up an embarrassingly small percentage of actual chefs and their attempts to change that, but they said it in the worst way possible.