"Women Belong In Kitchen": Burger King Apologises For Tweet Amid Uproar Burger King's United Kingdom division sparked an outcry Monday as critics accused the brand of using a sexist trope as clickbait. Updated: March 09, 2021 8:12 am IST Amid outrage on social media, Burger King deleted the tweet and posted an apology. Highlights The brand tweeted an apology and then deleted the original tweet Company's US-based nonprofit arm published full-page ad in New York Times Burger King opted to take on gender disparity in the restaurant industry with a new culinary scholarship program and a tweet: "Women belong in the kitchen." It did not go over well.