December 10, 2020 10:45 Bruce the giraffe is back for the next phase of Southern Cross Austereo’s (SCA) ‘Sounds Like Triple M’ advertising campaign, and he’s now left his living room to share his love of rock music with the rest of the world. After launching the ‘Sounds Like’ campaign with Thinkerbell earlier in 2020, Triple M has brought back Bruce for another ad, this time walking down the street singing ‘Run To Paradise’ by The Choirboys. On his travels, Bruce meets another giraffe named Babs, also a rock lover and singing along to the same tune. “…the essence of what makes Triple M, Triple M is so unique – with its world first combination of rock, sport and comedy – maybe the question should be, why not a giraffe?” the station said told media.