Brett Eldredge
is elevating the generosity of his fans through the #GoodDayMovement.
The "Good Day" singer is partnering with
Lamar Advertising Company
for a digital billboard campaign to promote the work his fans are doing through the movement that encourages acts of kindness.
The billboards feature an image of Brett alongside his fan club members, known as
The Locals
, that show healthcare workers inside a hospital, a radio station staff showing off a giant donation check, a young teen wearing a mask as she holds up a sign that reads "keep shining your light" and more.
Participating markets are spread across the country including Nashville, Orlando, Denver and Brett's hometown of Paris, Illinois.

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