Brandi Pitts Age: 39| Senior director, integrated marketing | Reynolds Consumer Products | @BranLPitts "Brandi's pushed us in a whole new direction," says Dave Bryla, Reynolds' chief marketing officer. If you've seen Reynolds' Hefty Ultimate Garbage Men campaign, in which muscle-bound guys sexily grip trash bags and say things like, "That gripping drawstring? So tight," then you've witnessed Brandi Pitts in action. "It's a total test-and-learn environment," Pitts says of her job as a quasi-"marketing innovation scout" at Reynolds Consumer Products, which previously relied on more traditional marketing tactics. A classic overachiever, Pitts started kindergarten at 4 and interned at Ford at 17. With an MBA from the University of Michigan in hand, by 32 she was a marketing director at Northfield-based Kraft Foods, having stepped off Kraft's vaunted brand-management path in 2005 to join its emerging digital marketing group. "A lot of people warned me not to do it," she recalls. "But I said, 'Hmm . . . I believe this is where the world is going.' "