Borderlands: Is ‘sureshoring’ the next big thing in cross-border trade? 4 5 minutes read Sureshoring is a concept that loosely revolves around the idea that supply chain decisions should be based on more than just geography and cost. Pictured is Port Houston. (Photo: Jim Allen/FreightWaves) Borderlands is a weekly rundown of developments in the world of United States-Mexico cross-border trucking and trade. This week: Is sureshoring the next big thing in cross-border trade?; Growers Express adds border facility; MasAir expands with two A330 cargo planes; and ReturnQueen expands into the Austin market. Is ‘sureshoring’ the next big thing in cross-border trade?