Deirdre Ryan. Iain White - Fennell Photography Bord Bia will be introducing a number of new schemes as part of developments taking place “as a result of changing market demands”. At this morning’s Bord Bia Meat Marketing Seminar, discussion focused on the implications of European policy developments and trends in the global meat market, along with how it is positioning Irish meat for future value growth. Deirdre Ryan, director of Origin Green and Quality Assurance at Bord Bia, explained how delivering evidence to the market of standards and practices in place is vital for future growth: In order to service the needs of increasingly discerning consumers and customers, we need to offer proof of the standards we have in place at farm and processing level.