The U.S. Supreme Court is set to hear a landmark case on affirmative action in late October. This case has the potential of ending race-conscious college admissions and affirmative action in general. Over the years, I have talked with many people who ask the question of why race consciousness should be included in any aspect of our lives, let alone the college admissions process. So, let me attempt to answer that question in the late October case – the case that is being brought to the high court by Students for Fair Admissions.