Winnipeg Free Press An endowment program at the Jewish Foundation of Manitoba has been recognized by an international fundraising organization as an innovative and inspiring idea. An endowment program at the Jewish Foundation of Manitoba has been recognized by an international fundraising organization as an innovative and inspiring idea. Called the "Book of Life," it was selected as the best fundraising idea out of 11 from the U.S., Mexico, Brazil and Canada, featured Jan. 26 at the Americas edition of "I Wish I Had Thought of That," an online gathering of more than 270 groups from around the world. The event was sponsored by the Showcase of Fundraising Innovation and Inspiration, based in London. Its goal is to share fundraising ideas and support fundraising professionals.