Vijay Dinakar, a public transport enthusiast, said that when the BMTC first launched Volvo bus services in the IT corridor of the city, they carried out a ‘Bus Day’ campaign where on a particular day in a month, one could travel on the Volvo service for only Rs 1. “This encouraged many first-timers to use the BMTC and experience its service,” he said, adding that the move would drive consideration to public transport.