Blaze Pizza plans new restaurants in four North Texas cities The first one in Dallas proper is expected to open in late April. Blaze Pizza uses a hot open-flame oven to cook thin crust pizzas.(Allison Slomowitz / Special Contributor) Blaze Pizza, the chain that counts basketball player LeBron James as one of its investors, is opening four new franchise restaurants in North Texas in the next few weeks. A pizzeria in Rowlett already opened on March 23. Then they fire up the ovens in Dallas (at Greenville Avenue and Lovers Lane) on April 20. Restaurants are expected to open in May near Town East Mall in Mesquite and on MacArthur Boulevard near Highway 635 in Irving.