Grasim Industries, part of the Aditya Birla Group, enters the paint business with the launch of Birla Opus, intensifying competition in the decorative paints sector. Grasim aims to become a profitable No. 2 player, doubling its planned investment to Rs 10,000 crore for paints in FY23. The Indian paints and coatings industry is expected to grow to Rs 1 lakh crore in the next five years.