Big Tech sees social commerce as the future of online retail SECTIONS Big Tech sees social commerce as the future of online retailBy Sheila Dang & Nivedita Balu, Reuters Last Updated: Jul 30, 2021, 10:51 AM IST Share Synopsis Led by Facebook and its Instagram and WhatsApp subsidiaries, social media platforms — from YouTube to SnapChat and Twitter — are investing heavily in shopping features to drive revenue growth. ThinkStock Photos Led by Facebook Inc., social media platforms from Alphabet Inc.'s YouTube to Snap Inc. and Twitter Inc. are investing heavily in shopping features to drive revenue growth, a major theme that emerged during second-quarter results over the past week.