Better Juice, GEA Join to Disrupt Global Juice Industry USA - English Share this article - Better Juice signed a joint venture with GEA Group to scale up its sugar-reduction technology REHOVOT, Israel, Jan. 25, 2021 /PRNewswire/ -- Better Juice, Ltd., the sugar-reduction foodTech start-up, has announced a collaboration with GEA Group AG, Germany, a world leader in process engineering for the food and beverage sectors, in a push to scale up and expand its global footprint. This move comes as part of Better Juice's commitment to transform the global juice industry through advancing its technology for reducing all sugars in orange juices.