Best Buy is launching its own health and safety subscription service for the Apple Watch. The Lively app lets users access family and friends as well as doctors and emergency services. The company is offering savings on Apple Watch models with the purchase of a plan. Best Buy is making its way into the health industry with a new partnership with Apple and the Apple Watch. In a press release, the company has announced that its health division, Best Buy Health, is launching a new app called Lively that can provide live help in both emergency and non-emergency situations. The company says that the service can be used for "everything from medical emergencies to sending help if a user has car trouble."