(MENAFN - Gulf Times)
Can a digital or virtual experience ever replace the real thing? Over the past year, many designers, not only in Pakistan but worldwide, have been forced to at least try. And over the year, only a few brands managed to produce new collections, choosing to create films, podcasts, and playlists instead, until February. The trend of virtual fashion show seems to slowly fade away now as the world is trying to move back to the ‘normal' with added masks-on and Covid-19 SOP's in place. But until there's a Covid-19 vaccine available to all, flexibility is the key. February was a small, careful step towards resuming a ‘normal' fashion week in Pakistan as Bridal Couture Week took place in Lahore with suppleness for the audience and media to attend live or follow what's being showcased on the ramp via social media coverage of the event thanks to its strong PR Team.