Now on Bbc News. Talking business. Hello and welcome to talking business. Lets take a look at what is on the show. What is on the show. And the enemy goes what is on the show. And the enemy goes to what is on the show. And the enemy goes to shogun. What is on the show. And the enemy goes to shogun. As i enemy goes to shogun. As a Hollywood Enemy goes to shogun. As a Award-enemy'>Hollywood Award Enemy goes to shogun. As a Award-season'>Hollywood Award Season enemy goes to shogun. As a | Award-season'>Hollywood Award Season kicks off, because in artificial Intelligence Programme ever win for best Film Or Tv show . A year ago, the industry was at a standstill as actors, artists and writers went out on strike. At odds about this have transformative technology could Impact theirjobs and write. Largely settled, is aa about to transform the the big names who can answer some the attack has been adopted, alaska co Director And Director of the the Lion Use tools and the heart of last Years Strike tells us how the thousands of artists here at the way ai is Impacting theirjobs. Later in the show, i sit down with the man who created the first company in the world dedicated to computer graphics. More than three decades ago, since then, we have conjured up the worlds of paddington among many others. Using sd, imax and vr to make next big thing. We ask if he thinks ai is here to stay. Whether youre joining whether yourejoining us, welcome to talking business. Now a year ago, one of the most visible global industries was brought to a standstill is more than 100,000 actors, artists and writers went on strike. They brought hollywood and much of the Worlds Tv and industry to hold. Even Award-season'>Award Season had to hold. Even Award-season'>Award Season had to be postponed as the red Carpet Couldnt be bothered if there is nobody to walk in them. This week on the emmys kicked off this years Award-season'>Award Season but the issue at the strike are content makers using Artificial Intelligence is still the biggest question that hangs over the industry. Apart from information and technology, the industry is the largest user of Artificial Intelligence. It even more prevalent there than in science and medicine. That is according to varieties in Depth Intelligence Platform survey which was conducted injune this year. It also finds that a third of media and Workers'>Entertainment Workers who they surveyed currently use ai. Half of the companies they contacted our using Generative Ai. 50 said it will be used for concept development, and 49 to enhance visual effects. 49 said theyd use it for marketing and distribution. He is the editor of that report. Hollywood is still much more focused on the risks and costs and the opportunities of Generative Ai. Maybe, the first bar that has to be cleared for generative Ai Models to be used as the performance of the tools themselves. The question there is really is enough yet for creating the highest Production Value Content . Permitting the actual needs of artists, of the directors, who have a very high Quality Bar in the sense that the content actually has to be perfect. It cant be any mistakes and so, the second is that, the artists and director will often lead to extreme levels of control over that outputs in postproduction or various stages of the production process. Second, there is this question whether using Generative Ai there is this question whether using Generative Al or using it in the wrong way would create other kinds of liabilities for student deeply studio. They might be at odds with production using tech than can give the clearance for them to be used that. A lot of that right now is happening on the Coffee Reference of this big questions around copyright and the legality of using some of these tools because of the risks downstream. It these tools because of the risks downstream. Risks downstream. It in september as risks downstream. It in september as George I risks downstream. It in september as George Clooney and Brad Pitt arrived in venice for the annualfilm Brad Pitt arrived in venice for the annual Film Festival, another Film Competition was running alongside. The Reply Ai Running alongside. The reply al Film Festival showcases new short films that have ai at the heart of their production. 0ne Heart of their production. One of Thejudges Heart of their production. One of the judges was the man behind the Disney Black Blockbuster hits and he judge me now. Welcome to the programme. Let me stop this. You just come back from that festival in venice. How is al being used in some of those films . It being used in some of those films . ,. , films . It was really interesting, films . It was really interesting, reallyl interesting, really Eye Opening Kind of experience to see what some of these artists were actually able to accomplish using ai. There was a variety of different has a unique vision for the Work they were doing and the Ai Vision for the Work they were doing and the al was being used quite differently for each of the different productions. From this bi. The different productions. From this Big The the different productions. From this big. The sort the different productions. From this big. The sort of the different productions. From this big. The sort of make the different productions. From this big. The sort of make data| this big. The sort of make data Work, how is al changing what you do . How can it improve or detract . , ,. , you do . How can it improve or detract . ,. , detract . Stylistically, what is the most shocking detract . Stylistically, what is the most shocking to detract . Stylistically, what is the most shocking to me detract . Stylistically, what is the most shocking to me is l the most shocking to me is actually what replicates reality. As effectively as duds. Literally, since all when computer was being used for animation film making, there has been this thing called the Uncanny Valley. The Uncanny Valley was meant to describe the difference between what a computer could create and reality. It was never, it was a giant golf you could see the things that were trying to look real but they didnt look real at all much to my surprise. I am seeing ai generated live action that is just mind Blowing Lee realistic. It is really beyond anything i could possibly have expected so will they have an Impact on all kinds of films and for making . Absolutely. How it will happen is a different question, when it will happen is a different question and how hUmans are going to manage this process and also participate in this process is something that obviously is on everybody� s minds. Obviously is on everybodys minds. , obviously is on everybodys minds. ,. ,. ,. , minds. There have been a lot of concerns. Minds. There have been a lot of concerns, having minds. There have been a lot of concerns, having there, minds. There have been a lot of concerns, having there, about l concerns, having there, about eight how ai is being used. Particularly when it comes to copyright. It was a full Serenity Issue and that hollywood strike. To think those who are embracing and developing this technology have done enough to address those concerns . Concerns . Copyright law is actually quite concerns . Copyright law is actually quite publicly concerns . Copyright law is actually quite publicly at l concerns . Copyright law is actually quite publicly at it j actually quite publicly at it in and of itself. It is there to balance the interest that a commerciAl On One side and public interest on the other side. That said, copyright tends to favour corporations over the individual. What i mean by that is an individual who owns the copyright of the Work they create, is not necessarily in a position to defend that copyright. Of the sea, it can be extraordinarily expensive to fight against someone who is infringing on copyright but corporations who have lawyers to fight those fights, it has not quite yet been resolved. Fights, it has not quite yet been resolved. ,. Been resolved. There is so much H E been resolved. There is so much hype around been resolved. There is so much hype around ai been resolved. There is so much hype around ai right been resolved. There is so much hype around ai right now. Hype around ai right now. Does it live up to the expectations . Has it been that a Game Changer we thought it would be . All it is a bit disappointing in what it can deliver . figs is a bit disappointing in what it can deliver . It can deliver . As far as livin it can deliver . As far as living no it can deliver . As far as living no to it can deliver . As far as living up to hype, it can deliver . As far as living up to hype, i it can deliver . As far as living up to hype, i see| it can deliver . As far as. Living up to hype, i see it it can deliver . As far as living up to hype, i see it far exceeded type because what it is capable of, even a short few years ago i would have said would have been impossible to do. Now were seeing that its is being done. So, is it ready for prime time . No no, its not ready currently of actually making anything close to an entire film. Even under the direction of hUman being,. He talked about how it learns from what ive already exists, thats how ai learns. So, is it fair to say that its generating new stuff based on already gone before . We are never going to get a idea, just variations of old ideas. I think again that a misunderstanding about how ai Works. Ai doesnt do in another Tongue Ai is really a tool that can be used by a Uman-artist'>HUman Artist to create something and so the idea, how you prompt ai, is more important than ai itself. The visionary in this question currently is a Uman-artist'>HUman Artist, not leo. I currently is a Uman-artist'>HUman Artist, not leo currently is a Uman-artist'>HUman Artist, not leo. ,. ,. , not leo. I wonder what sort of movies are not leo. I wonder what sort of movies are susceptible to not leo. I wonder what sort of movies are susceptible to al. | movies are susceptible to ai. You were predominantly in animation, is it fair to say that its a Game Changer there, its easier to integrate into that sort of Work. Its its easier to integrate into that sort of Work. That sort of Work. Its very important that sort of Work. Its very important to that sort of Work. Its very important to understand l that sort of Work. Its very i important to understand that that sort of Work. Its very important to understand that al is in its infancy. Its really currently developing as a mediUm and again, its moving at Lightning Speeds and what its capable of doing is remarkable but it is also not capable of doing an awful lot. If you like this can happen overnight so ai will continue to develop more on the fringes of not even the business Per Se the biggest Impact that a0 might have on the industry at some point, not right now, is to make production less expensive. 0pposite, that is a big concern because less expensive means less people are involved. 0versea, is not a good thing. But, that certainly may be an Impact. May be an Impact. Given how ruickl may be an Impact. Given how quickly al may be an Impact. Given how quickly al is may be an Impact. Given how quickly ai is changing may be an Impact. Given how quickly ai is changing i may be an Impact. Given how. Quickly ai is changing i wonder what the role of the hUman will be in future. He Worked on the Lion King, im wonder if thats the imagery, the music of the emotion, could ai have done that . I emotion, could ai have done that . 4 emotion, could ai have done that . ~. ,. , that . I think that obviously now that that . I think that obviously now that it that . I think that obviously now that it exists, that . I think that obviously now that it exists, ai that . I think that obviously now that it exists, ai could j now that it exists, ai could do, it could replicated, it could use it metaphorically to create a sequence about gerbils or ants or some other kind of animals in a different context in a different world, but ai is not going to make a sequence like the Lion King unless there is a Film Maker who has an idea to make a sequence like that and simply uses ai as a tool to try and create something. Gotta ask, do try and create something. Gotta ask. Do you try and create something. Gotta ask, do you ever try and create something. Gotta ask, do you ever expect try and create something. Gotta ask, do you ever expect that. Ask, do you ever expect that youll see that the winner of Best Picture of the oscars will be an Ai Programme . Be an Ai Programme . Maybe should it ever be an Ai Programme . Maybe should it ever went . Be an Ai Programme . Maybe should it ever went . Of be an Ai Programme . Maybe i should it ever went . Of course no. Im not interested necessarily again, nai is an Film Maker so much as it is as a tool to be used by film Workers. As far as ai, ai would have a particularly difficult time getting on the stage and accepting the Award. Accepting the Award. Really aood to accepting the Award. Really good to talk accepting the Award. Really good to talk to accepting the Award. Really good to talk to you. Thank you. A year ago, my next guest was leading the discussion about the future of the industry. On the future of the industry. On the half of 160,000 actors, performers and voice sources, and new writers, side i have to put the industry to a standstill and ai put the industry to a standstill and al was at the heart of the dispute. The the Film Industry Conversation is not over. The key negotiator is here. We are nearly a year on from the strike, where actors, the Movie Business pretty much ground to a halt, where are we now in terms of the agreements that came out of that speech . The agreement be reached at The End of the strike last year, this was in november of 202s, was really a coarse ground and addressed informed consent, competition, and that negotiation but even though its been less than a year since that strike was resolved, weve had several additional revolutions and the subsequent bargaining, for example, after that only two months later we reach an agreement with the Video Game VoiceRecognition Company that provided detailed perfections and time limitations used on the application and then we took that a step further with our negotiations to really drive those towards the unique needs of animation and Work'>Voice Work which is one of the most threatened areas by Ai Technology. After that, we reached a deal with all major Recordings Code which cover singers reckitt labels those strike against Video Game companies of where the Ument-isnt'>ArgUment Isnt about. Companies of where the Ument-isnt'>ArgUment Isnt about isnt about. But, about whether the Regulation Isnt about. But, about whether the Regulation And Isnt about. But, about whether the regulation and the the regulation and the Compensation Deals are rounded fair to the Compensation Deals are rounded fairto the hUman Compensation Deals are rounded fair to the Uman-actors'>HUman Actors producing and writing. Its fair to the Uman-actors'>HUman Actors producing and writing. Its not about whether producing and writing. Its not about whether ai producing and writing. Its not about whether ai Will Producing and writing. Its not about whether ai will be producing and writing. Its not about whether ai will be used | about whether ai will be used in the business is about how ai will be used and what kind of limits there are that far. Ai is not implementing itself, hUmans are making a decision about how its implemented to become decides to do it in a way that is more forward thinking, that cares about its Impact on people but the idea that somehow we go to block aai happening. Thats not possible and passive inaudible to the invention of the internet have proven that over and over again. The internet have proven that overand overagain. I the internet have proven that over and over again. I have been developments that i game changing. Everything from silent movies to the talkies to black and white to technicolour. How would you describe the significance of this revolution . Ai in the Movie Industry. This revolution . Ai in the Movie Industry. Each of those developments Movie Industry. Each of those developments did Movie Industry. Each of those developments did recovered i Movie Industry. Each of those i developments did recovered in the industry and it certainly changed it with the winners and The Losers Of Technological Advancement but whats really unique about this moment is that this is the first time of really have technology that can make it appear as though you have done something that you didnt really do in a very intimate sort of way. In a close and personal sort of way. That has all kinds of implications, not only the people having to compete against themselves as jobs which is itself horrifying but also when people having to, or dont want to be part of and thats not really something we had to face before. Thats not really something we had to face before. What season has kicked had to face before. What season has kicked off had to face before. What season has kicked off again, had to face before. What season has kicked off again, the had to face before. What Season J has kicked off again, the emmys were just last week. To think i could ever win the Picture Category . Ii could ever win the Picture Category . Could ever win the Picture Category . Could ever win the Picture Catero . ,. , category . If you mean can a Icture Category . If you mean can a picture that category . If you mean can a picture that uses Ai Category . If you mean can a i picture that uses Ai Technology to enhance the storytelling, to make that Picture Something that they couldnt have been without all the stores yes i think thats definitely a possibility. If you mean a picture that has been completely generated by air from beginning to end in every aspect from the writing to direction to performance, will that be something that would win . I dont think so. The currency of technology nor any faucet be able revolution. So aood to faucet be able revolution. So good to have you. Thank you so much. As William Sargent has been visualising the future and some of the most spectacular ways for more than s0 years. Frame store, the company he founded in the 1980s, has a long list of Awards some of the biggest films, commercials and Virtual Reality Projects of our time. Include the what of Harry Potter, and paddington, to name just a few. They recruit three 0scars, prime time emmys, baftas and the wards that the commercial world has come up with. I asked commercial world has come up with. Iasked him how revolutionary ai really is. Nice to have you with us. Talk to me about the Impact of something like ai to me about the Impact of something like Al On One of the Award industries. How is it reaching what you do . Bi Award industries. How is it reaching what you do . Al or machine reaching what you do . Al or machine learning, reaching what you do . Al or machine learning, we reaching what you do . Al or machine learning, we use. Reaching what you do . Al or machine learning, we use it| reaching what you do . Al or i machine learning, we use it for 20 years, it is a productivity game. You can do things, you can speed things up, so what youre doing is giving more capability to the artists and the Film Maker or whatever and its a positive development but its a positive development but it does have negatives and positives. Weve written A0 Years Of Technology in our sector. The question is, is it a big investment. It is expensive and the question is due to the investment, do you wait for suppliers, to use google tools or do we wait for them to develop the capabilities and so its a mixture of what we do, what we wait for others to do, what we follow and what we go ahead . For a0 years, thats been the game which is at which point we jUmp . Game which is at which point we Um . , game which is at which point we Um. . ,. , game which is at which point we Um n 7 , , game which is at which point we Um . , ,. , jUmp . She said, this is nothing new. JUmp . She said, this is nothing nevv Ump'>Youve JUmp . She said, this is nothing new. Youve been jUmp . She said, this is nothing new. Youve been using jUmp . She said, this is nothing new. Youve been using Ump'>Kit JUmp . She said, this is nothing new. Youve been using Kit Likej new. Youve been using kit like this its got more sophisticated, its ability are growing all the time. Where will it make the biggest difference . Where is it reaching the industry . Visual effects and reaching the industry . Visual effects and that reaching the industry . Visual effects and that so reaching the industry . Visual effects and that so designing | effects and that so designing characters and scenes and environments and so forth and then Worked its longest when youre going to high resolution which the parts with Computing Power and so forth and that organ stores in the processing of the process you look at that angle i can improve that. But its not like im transforming its not like im transforming it overnight. Everything over the last a0 years has been revolutionary. Its never been revolutionary. Its never been revolutionary. Revolutionary. This conversation revolutionary. This conversation you l revolutionary. This. Conversation you have revolutionary. This conversation you have made revolutionary. This conversation you have made with directors, which way does that Conversation Go with you go to them and say i can offer you all of these things or can enrich you and say i want more more more and you gotta deliver it. It more more and you gotta deliver it. ,. , y more more and you gotta deliver it. ,. , ~ more more and you gotta deliver it. ,. , y. It. It storytelling. We say, what is it, tells it. It storytelling. We say, what is it, tells a story what is it, tells a story and thatis what is it, tells a story and that is way but how are we going to do it. The iteration is the thing the cost money. I quite like that, Got 0k and go away and i didnt mean that think so iteration is the bit that cost time and takes money etc that was Attic Production Cost so its a significant amount of Production Costs tied up amount of Production Costs tied up in ideation all of that, if you can remove that, and make that very efficient, you are then put it all the money on the screen. Then put it all the money on the screen. However that the technology the screen. However that the technology is. The screen. However that the technology is, one the screen. However that the technology is, one assUmes. Technology is, one assUmes there are still limitations. There are still ceilings and what you can do, what of the biggest challenges when it comes that . Biggest challenges when it comes that . ,. ,. , comes that . Money and time are renerall comes that . Money and time are generally the comes that . Money and time are generally the things comes that . Money and time are generally the things that. Generally the things that. Thats never change in decades. Even printmaking time is ok so for us to the training Ai Models that thats very expensive. Thats huge, there are their article saying to 27 but could run out of an atrocity so exponentially with the demand for electricityjust to drive the servers is massive. To drive the servers is massive to drive the servers is massive. � ,. , massive. Thats what i find fascinating massive. Thats what i find fascinating because massive. Thats what i find fascinating because a massive. Thats what i find fascinating because a lot i fascinating because a lot of people noticing that a thing, we assUme it a computer that turned on but the power youre using to create these things is astronomical. Astronomical. Microsoft said the are astronomical. Microsoft said they are putting astronomical. Microsoft said they are putting another astronomical. Microsoft said they are putting another 10| they are putting another 10 Billion intojust they are putting another 10 Billion into just developing the tools. Its mind boggling. In the one hand, theres technological capability, tell us what it allows artists to do or maybe not to do because whenever a new technology comes along, there are critics. The takes away creativity, ticks with skill, ticks away their ability to to be an artist. It is a tool, not a replacement. Its a Starting Point and it is addition and that applies with building a contract or making a television programme. You are getting to the point of now going. Lot of treasury and the material coming at the footage, if you get rid of all of that stuff before you start anything and making the choices, then youre in a good place. Choices, then youre in a good lace. ,. ,. ,. , choices, then youre in a good lace. ,. ,. ,. , place. How transformative would ou sa place. How transformative would you say that place. How transformative would you say that this place. How transformative would you say that this ai place. How transformative would you say that this ai revolution i you say that this ai revolution is because the Movie Industry has gone through many from the Silent Movies To The Black And White colour the waste of a shot, the Way Technology changes the way we are able to tell stories. How transformative is this moment . Ijust transformative is this moment . I just give you transformative is this moment . Ijust give you an example of you can replicate crowds digitally, you couldnt do that before. It was transformative then but the use of bbc of multi camera situations which all technology to driven, its revolution, it is as each capability comes along and so for me ai is the continuing evolution of how you make content and what you can now do with the transformation is you can make higher Quality Stuff at a lower Price Point and so you can deliver a higher environment of higher quality. It doesnt mean the gameplay wasnt good, means the experience of giving particularly when youre missing people in high resolution environment, that becomes economic. Resolution environment, that becomes economic. How would you describe what becomes economic. How would you describe what is becomes economic. How would you describe what is to becomes economic. How would you describe what is to come . Becomes economic. How would you describe what is to come . You i describe what is to come . You got your eye on the future now and were saying what are we going to need to invest in . How much it would be do . What are you most excited about . Excited for several you most excited about . Excited for several years. You most excited about . Excited for several years. The you most excited about . Excited for several years. The stories i for several years. The stories we consUme we consUme on different levels. If an example, ifollow different levels. If an example, i follow the premiership obviously watch the matches is in a Soap Opera every day can choose to do ten hours a day consUming or follow Football Match on the line the line so it is the same but the storyline. Like Harry Potter is below that, id like to be given some content across the platforms and its going to be unique. Thats where iao comes in. I could make some lower Resolution Material out of that and provide that to the fans in and provide that to the fans in a way that was inconceivable five years ago. For me, whats really exciting as telling stories across platforms and as a director was going to be able to hold a story in their mind, that being an emotive experience, that person really directing i want to Work that person. It directing i want to Work that erson. , , person. It becomes utterly immersive person. It becomes utterly immersive. Across person. It becomes utterly immersive. Across every i immersive. Across every platform, indifference forms. Paddington is coming out soon and its proliferated all sorts of places. And its proliferated all sorts of places and its proliferated all sorts oflaces. ,. Of places. Thank you so much. Reau of places. Thank you so much. Really nice of places. Thank you so much. Really nice to of places. Thank you so much. Really nice to talk of places. Thank you so much. Really nice to talk to. Of places. Thank you so much. Really nice to talk to. Thats. Really nice to talk to. Thats it for this week. Keep up to date with all the latest on the global economy on the Bbc News website all smartphone app. Thanks for watching. Hello again, weve had some pretty intense downpours this morning affecting the seven areas of england most recently towards the south west. We had some pretty passive cloud skips in cornwall storms will continue across mainly Southern England into the midlands and across wales. This could be really quite intense, lots of rainfall with some frequent lightning, Hailand Rainfall with some frequent lightning, hail and gusty wind but not everybodys will to see this happen downpours. Very hit and miss and there will be some sunny spells particularly towards central and eastern areas and also some sunshine this afternoon. Across North West England and northern to Central Eastern Scotland its going to remain fairly cloudy bit of cloud hanging on in the east of england as well. Temperatures around those naughty costs around 15 or 16 celsius, for Mrs Mulligan licked some estate in london. 2a Celsius will continue with the country downpours reflecting part of North Wales before another batch of Storms Sat moving through the early hours of sunday morning. You might get woken up by the odd rUmble of thunder across the southern or south western areas. Top just staying southern or south western areas. Topjust staying up 16 celsius in london, ten to ia degrees in the north and the stores will continue during sunday i said because he some Travel Disruption from those with some Flash Flooding similar ready to today but further north again, its looking like a driver some sunshine across the North And West of the north a fairly cloudy. Should some day, late sunday, into the evening again its those showers across the south. That will continue really going to mandate because look at this area of low pressure very wet conditions likely on monday after was part of lincolnshire sticking around for much of the day. Further north, it will start to get the especially for the midweek. This is as Arctic Air moving its Weight Southwards across many parts of the uk so temperatures will drop below the average. Quite unsettled that you can seep by thursday and friday 1112 degrees in the north and 1s and 1a in the south. Feeling a lot more like autUmn. Goodbye. Live from london, this is Bbc News. Hezbollah confirms senior commanders are among the s1 people killed in an israeli strike on beirut. At least three children are also dead. Counting begins in sri lankas first president ial election since the countrys economic meltdown two years ago. Precautions were organised to protect female footballers from Mohamed Al fayed at fulham the club he owned. Russia and belarus could be about to return to international chess competition. The global body is due to decide their fate shortly. Hello, im kasia madera. We start this hour with the latest on the tensions in the middle east. Lebanons Health Minister says at least s1 people are now known to have been killed by fridays israeli Air Strike on beirut a third of them women and children. The iranian backed Group Hezbollah has confirmed