At ten Oclockjane Hill will be here with a full round up of the days news. First the media show. Hello. To tell the story of the uk more fairly and more equitably there need to be more reporting voices outside london. That seems to be the journalistic mood of the Moment. The bbc in march announced plans to shift focus from the capital and i quote in a commitment to better reflect represent and serve all parts of the country. And when Gb News launched it promising voices from every part of the country and to again quote reach out to nonmetropolitan audiences beyond london and engagement in our national conversation. Well, the impact of covid and movements like Extinction Rebellion or black lives matter, those stories are better told if everyone has an equal stake in them irrespective of where they live. So what does it mean to have a non London Bias when you are reporting the news . The market for producing local news is as tough as its ever been. So how do you do it . Today we hear from four people about their new approaches to reporting across the uk. Let me introduce them to you. Lorna willis is in norwich and has been ceo of the regional and local News Publisher Archant since march. Nick mitchell is in edinburgh and he is editor of the new website nationalworld a News Site by regional reporters. He is involved in a series of new City Website and has previously from the scotsman. Ifan morganjones in bangor and in 2017 founded nation. Com an English Language News Site in wales. Shazia ali is a journalist leading a new initiative for the peoples for the Peoples Newsroom in swansea promoting diverse community led journalism. By way of introduction to each of you, perhaps a story thats currently at the top of your respective News Agendas delivered in a short and pithy way. Lorna willis, what is top of your agenda in norwichjust now . Okay. Top of our agenda in norwich would be the nhs in crisis, the nhs at the brink. We have three hospitals really struggling in terms of Waiting List at the Moment, Waiting List i think pre covid we had 93 people waiting a year for nonessential operations. Thats now gone up to 12,008. So weve got three hospitals on the brink, as we would say. Nick mitchell at nationalworld, what are you concentrating on . Our top story at the Moment is actually about the Vagrancy Act which is a very old piece of legislation which has been found thousands of people are still being prosecuted under this piece of legislation which the Housing Secretary actually said six months ago should be abolished. There is some data which has been surfaced today. And something A Little Bit lighter weve also got the York Shire Bank c. We got a Video Report with a Street Artist making a bit of a name for himself so theres a couple of things for us. Ifan morganjones, for you what is top of the agenda . Well, that the welsh governments introducing devices, i Ozone Cleaning devices to cleanl classrooms in wales and that has attracted lots of comments, not just from welsh media i but from Uk Media as well. Shazia, i know youre newsroom is still very much but what are you concentrating on despite that . Well im excited to explore how the migrants have access to the vaccine. Weve seen nhs england information about how people dont need an proof of address or an id to register at gps yet they are still barriers and we need that information to get the people that need it. We need journalist from that of those communities to update that. Advocate ok, thats a flavour of my four as of the stories were looking at there. Lorna, tell us A Little Bit about argent. The titles in the regions that you cover. Archant, weve been around for about a years. We have around 50 Newspaper Titles which for daily titles, we cover east anglia, the southwest, temperature and a few local titles in london. And if there is a london Centric View in the media world, how much damage do you say that does to what you are trying to do and indeed to the coverage of the uk as effectively as it could be done . I think it does the damage is slightly stronger top in terms of national coverage, national coverage is important, to bring stories to the agenda. Whats missing is that local voice. I mentioned the nhs as one of our lead stories, we talked about the nhs over the last 18 months. When we talk about the nhs we are talking our friends, families, our neighbors. Were talking about 12,000 people that will be impacted that we know. So we talk about a story in a local newspaper i think a wonderful quote we had from a rear recently was actually the reason they like new local news is because we learned two or three things we didnt know about the community and how the national agenda is in impacting us. But we also see two or three faces that we dont know. Do know. So it brings it to life. And i think more than that it allows people to have that voice. I think damage is too far. I think the challenges of whether local communities feel that the being heard. Because on your website you talk very much about building communities. And you would argue that regional prints, onlinejournalism plays a big part in that. Absolutely. I think particularly on a local level. We talked earlier about the bbc making a commitment particularly to local news was that i think thats really a challenge in terms of, you look at bbcs impartiality, clause, its very difficult for them to do what we do locally. 0urjob is to campaign for these local communities and fight for them. I dont believe you can do that with impartiality. An example of that is again talking about local hospitals, we have a hospital in Kings Lynn where the roof is falling down. Its being held up by over 200 polls. We are campaigning to save that hospital in a way that the bbc will never be able to bring that to life on that national agenda. So while those national stories impact us, ourjob is to really translate those on a local level and allow those local communities to have a voice and for us to campaign forthem. Nick, tell us a bit more about national world. This is a company that bought out Jpi Media at The End of last year. Again, A Little Bit like lorna, give us a sense of the titles that are currently in your portfolio. I obviously, Jpi Media is a Historicl Regional Publisher and was bought over by national poc at the time of year. I there are approximately 150 Newspaper Titles across the uk that we operate. Ranging from the scotsman to the yorkshire post, a real range of regional, national and local titles. I think the interesting thing| with what we done this year since march is try to take. A new approach with digital first, only publications. So national world was the first. Of those to launch in late march. We are now five months in, just over five months and are getting to the stage now where we are launching new City Brands across somej of the major cities in the uk. So yeah, there is a lot of competition in the Regional Media but i think its an exciting time. And we are trying to do things A Little Bit differently. I want to talk more about those City Brands in a Moment. But with the launch of nationalworld. Com. My understanding of that is that its a national News Site but the contributors are regional reporters. So how does that change the flavour of what youre telling people . Its interesting one. I think we are unique in the sense that we are a national News Brand but we are based right across the uk. So im in edinburgh, we have editors in the midlands, york shire, right across the country. So its not really the sense that we covered regional stories, we do pick up on regional stories. We cover the national News Agenda but i think we do it in a slightly different way. We are not in london, | we are not in that kind of bubble in london. I i think the fact that we are a part| of the Jpi Network as well gives us a bit more of a sense of whats going on across the country. And the issues that people really care about. So we have a really strong data and Investigations Team which recently shortlisted, i think that something we can use effectively when we are looking at regional inequality. One of the key things for us | is trying to expose examples of the Funding Inequalities whether its the arts, whether its whether its arts, issues with Leveling Up. We see constant rhetoric of level two Leveling Up at the Moment. I | so we really want to try and get j behind the rhetoric on that line. I was struck again by your website challenging institutions cocooned in the Wealth And Grandeur of the capital political and cultural and including that media that dictate to the other parts of the nation. Thats a pretty strong charge. Yeah, we are nothing if not bold. I think that is a really confident approach to take. And its something that comes across in the content that we produce. The stories that we highlight and like i say, ithink the investigative side of things is really key to us. As i say, Data Journalism i is something that is a really effective tool for us just to expose the facts behind what some of the politicians are saying. Ifan morganjones, with yours nation. Cumbria set up in 2017, again it was there a frustration of London Centricity in your mind when this was devised . I dont think it was frustration there was just an awareness in wales we have had since 1999 our own national parliament, we had national parliament set up a 1999 but the media in wales remained relatively weak. The media in wales is always been weakfor historical reasons of course. The relatively poor population in wales means that theres not much of a base from attracting advertising and that has an impact on the strength of the commercial media in particular. And there was a feeling in that i think there bbc in 2014 and discovered that half the population did not know at that time that the Health Service in wales was devolved to wales. But thats obviously changed now with the Coronavirus Pandemic but at the time that struck us in particular as being a democratic deficit. And then an under informed public in wales that we decided to set up this News Website in order to bring perhaps welsh politics in a more accessible way. Interesting, nick mentioned the pandemic, there pandemic from the Point Of View of what youre doing im guessing is that because the uk as a whole got much more of a sense of the devolved powers of certainly Scotland And Northern ireland and wales because each country was looking after its own Health Care up to a point. And we saw for Example Mark Drakeford on national television much more than we would have normally. Did that make a difference to the way people were responding to what you are putting in front of them . It was certainly an explosion of interest in coverage about the time of the start of the Coronavirus Pandemic. It went up to about 2 over A Million a month at this Moment. I think thats been a direct impact of the Coronavirus Pandemic also i dont think anyone will say that the pandemic has been a positive thing but i think that certainly won Silver Lining that is come out of it has been the fact that theres been much more interest in regional news was a particularly in national news at a local level. Shazi ali, how much do the sentiments that youve heard from the other guests tap into some of the other guests tap into some of the things that youre looking to do . ,. , , do . There is something slightly different, the do . There is something slightly different, the peoples do . There is something slightly l different, the Peoples Newsroom do . There is something slightly different, the Peoples Newsroom was started by the bureau of investigative journalism. That was an initiative to support the sustainability of community journalism. 0ne Sustainability of community journalism. One of which i am running on behalf of east wales. They are the ethnic Minority Youth and support team. They support all different ethnic communities with up here in swansea and across wales was up here in swansea and across wales was up so the idea behind our newsroom is to tell our own stories, its a Newsroom Bill for and by ethnic minority communities. And its us shaping the narrative and respect us. I shaping the narrative and respect us. ,. , shaping the narrative and respect us,. ,. ,. , shaping the narrative and respect us. ,. ,. , ~. , shaping the narrative and respect us. I want to talk to A Little Bit later on about us. I want to talk to A Little Bit later on about whats us. I want to talk to A Little Bit later on about whats driving l us. I want to talk to A Little Bit later on about whats driving that. If you look back to your own consumption of the media in the past you would say it doesnt feel as if its told your story is much as it should have done. And its your chance to change that. Exactly that. Lorna, our chat was bought by an Equity Firm last summer. And now youre looking to turn the business around. But you faced Hard Times for that. We around. But you faced Hard Times for that. ~ ~ � , that. We did. I think its been tou~h that. We did. I think its been tough for that. We did. I think its been tough for all that. We did. I think its been tough for all regional that. We did. I think its been i tough for all regional newspaper businesses. The language that we hear around regional press beginning crisis is hear around regional press beginning crisis is somewhere at the mark. I think crisis is somewhere at the mark. I think that crisis is somewhere at the mark. I think that archant had been on a good think that archant had been on a good trajectory for the last two or three good trajectory for the last two or three years in terms of the level of innovation three years in terms of the level of innovation that weve employed for that weve innovation that weve employed for that weve been hit and weve been struggling that weve been hit and weve been struggling with a very heavy Pension Deficit struggling with a very heavy Pension Deficit. But beyond that Pension Deficit deficit. But beyond that Pension Deficit i deficit. But beyond that Pension Deficit i think the level of innovation that this business has been innovation that this business has been showing. The. Net two years ago we started been showing. The. Net two years ago we started working very closely with pure gold we started working very closely with pure gold and actually on one hand theres pure gold and actually on one hand theres always a pressure of Pension Deficit theres always a pressure of Pension Deficit suddenly would happen we started deficit suddenly would happen we started working with google, we had some started working with google, we had some Money In The Bank to invest and be given some Money In The Bank to invest and be given the some Money In The Bank to invest and be given the space to innovate. As a result be given the space to innovate. As a result of be given the space to innovate. As a result of the be given the space to innovate. As a result of the project, we built the most result of the project, we built the most advanced Voice Infrastructure in terms most advanced Voice Infrastructure in terms of most advanced Voice Infrastructure in terms of Uk Media. And were excited in terms of Uk Media. And were excited to in terms of Uk Media. And were excited to be launching that over the next excited to be launching that over the next 18 months. So to say Hard Times the next 18 months. So to say Hard Times. Actually we had drill covid, everybody times. Actually we had drill covid, everybody said their story to tell it has everybody said their story to tell it has been horrendous for everyone in the it has been horrendous for everyone in the businesses we look after. But actually, in the businesses we look after. But actually, no, in the businesses we look after. But actually, no, outside of the industry actually, no, outside of the Industry People look in and think wow, Industry People look in and think wow, its Industry People look in and think wow, its off inside the industry. We are wow, its off inside the industry. We are incredibly limited. We work with a we are incredibly limited. We work with a huge amount of talent every day. With a huge amount of talent every da. , day. Challenging but extremely excitina. Day. Challenging but extremely exciting. But day. Challenging but extremely exciting. But some day. Challenging but extremely exciting. But some jobs day. Challenging but extremely exciting. But some jobs did day. Challenging but extremely exciting. But some jobs did go | exciting. But some obs did go didnt exciting. But some obs did go dunt pay . H exciting. But some jobs did go didnt pay . Absolutely. Exciting. But some jobs did go didnt pay . Absolutely. We exciting. But some jobs did go i didnt pay . Absolutely. We reach staffed didnt pay . Absolutely. We reach staffed business inevitably. Impose covid staffed business inevitably. Impose Covid Weve Reshot business. 0ne Staffed Business inevitably. Impose Covid Weve Reshot business. One of the things Covid Weve Reshot business. One of the things was keeping journalist and thats what we done. And the older, and thats what we done. And the older. More and thats what we done. And the older, more established and thats what we done. And the l older, more established Newspaper Titles and you have many and youre stable, how much do they still matter when people are finding so many other sources of news . Especially younger people. Thats a great especially younger people. Thats a great question. If i spoke to my knees great question. If i spoke to my knees who great question. If i spoke to my knees who is 18 she would tell me that News Knees who is 18 she would tell me that news didnt matter to her at all. That news didnt matter to her at all if that news didnt matter to her at all if i that news didnt matter to her at all. If i spoke to my parents or if i all. If i spoke to my parents or if i speak all. If i spoke to my parents or if i speak to all. If i spoke to my parents or if i speak to my colleagues are people my age i speak to my colleagues are people my age they will tell me its absolutely critical. So to various parts absolutely critical. So to various parts of absolutely critical. So to various parts of our community the newspaper and our parts of our community the newspaper and our brands are absolutely critical and our brands are absolutely critical. Remember, we still have areas critical. Remember, we still have areas that critical. Remember, we still have areas that have terribly challenged broadband service. The only way in which broadband service. The only way in which over broadband service. The only way in which over it broadband service. The only way in which over it in particular the people which over it in particular the people felt connected was through the printed newspaper. Its incredibly important to our community is in readily important to our businesses and we are committed to keep our businesses and we are committed to keep delivering that service. Next, to keep delivering that service. Next, you to keep delivering that service. Next, you mentioned your City Websites. It is up three flavour of those yes, we launched four recently. Those yes, we launched four recently those yes, we launched four recentl. ,. , recently. Manchester, liverpool Old World and liveable recently. Manchester, liverpool Old World and liveable world. Recently. Manchester, liverpool Old World and liveable world. And world and liveable world. And Tomorrow World and liveable world. And Tomorrow Weve world and liveable world. And Tomorrow Weve got world and liveable world. And Tomorrow Weve got London L world and liveable world. And Tomorrow Weve got London World on live. Tomorrow weve got London World on live although Tomorrow Weve got London World on live. Although weve Tomorrow Weve got London World on live. Although weve been live. Although weve been discussing. Live. Although weve been discussing. Live. Although weve been discussing. Live. Although weve been discussina. ,. ,. ,. , discussing. Youre allowed to do laundry work. Discussing. Youre allowed to do laundry work, are discussing. Youre allowed to do laundry work, are you . Discussing. Youre allowed to do laundry work, are you . Were discussing. Youre allowed to do i laundry work, are you . Were moving into the territory. Laundry work, are you . Were moving into the territory. Laundry work, are you . Were moving into the territory. London. Into the territory. London. Thats into the territory. London. Thats tomorrow into the territory. London. Thats tomorrow by into the territory. London. Thats tomorrow by birmingham into the territory. London. Thats tomorrow by birmingham and further Thats Tomorrow by birmingham and further down Thats Tomorrow by birmingham and further down the Thats Tomorrow by birmingham and further down the line. Thats tomorrow by birmingham and further down the line. Its Thats Tomorrow by birmingham and further down the line. Its been further down the line. Its been busy further down the line. Its been busy time further down the line. Its been busy time for further down the line. Its been busy time for us. Further down the line. Its been busy time for us. Further down the line. Its been busy time for us. And the financing of those, busy time for us. And the financing of those. How busy time for us. And the financing of those, how does busy time for us. And the financing of those, how does that busy time for us. And the financing of those, how does that work busy time for us. And the financing of those, how does that work was l busy time for us. And the financing i of those, how does that work was met weve created new roles. Taste of those, how does that work was met weve created new roles. Weve created new roles. We created 45 new roles weve created new roles. We created 45 new roles. The weve created new roles. We created 45 new roles. The commercial weve created new roles. We created 45 new roles. The commercial side i weve created new roles. We created j 45 new roles. The commercial side is obviously 45 new roles. The commercial side is obviously something 45 new roles. The commercial side is obviously something we 45 new roles. The commercial side is obviously something we are obviously something we are developing obviously something we are developing just obviously something we are developing just now. Obviously something we are developing just now. I obviously something we are developing just now. I thinkj obviously something we are i developing just now. I think the longerterm developing just now. I think the longer Term Strategy developing just now. I think the longer Term Strategy around i developing just now. I think the i longer Term Strategy around that is really longer Term Strategy around that is really trying longer Term Strategy around that is really trying to longer Term Strategy around that is really trying to look longer Term Strategy around that is really trying to look at longer Term Strategy around that is really trying to look at strategic i really trying to look at strategic partnerships really trying to look at strategic partnerships in really trying to look at strategic partnerships in our really trying to look at strategic partnerships in our cities. I really trying to look at strategicl partnerships in our cities. Really trying partnerships in our cities. Really trying to partnerships in our cities. Really trying to make partnerships in our cities. Really trying to make some partnerships in our cities. Reallyl trying to make some connections partnerships in our cities. Really trying to make some connections with partners. Trying to make some connections with partners, Blue Chip trying to make some connections with partners, Blue Chip partners trying to make some connections with partners, Blue Chip partners within i partners, Blue Chip partners within those partners, Blue Chip partners within those cities partners, Blue Chip partners within those cities. And partners, Blue Chip partners within those cities. And move partners, Blue Chip partners within those cities. And move away partners, Blue Chip partners within. Those cities. And move away slightly from the those cities. And move away slightly from the problematic those cities. And move away slightly from the problematic advertising i from the problematic Advertising Market from the problematic Advertising Market and from the problematic Advertising Market and be from the problematic Advertising Market and be more from the problematic Advertising Market and be more aligned i from the problematic Advertising Market and be more aligned on. From the problematic advertising i market and be more aligned on things like video. Market and be more aligned on things like video, Really Market and be more aligned on things like video, really high market and be more aligned on things like video, really high quality like video, really high Quality Content like video, really high Quality Content. The like video, really high Quality Content. The more like video, really high Quality Content. The more relevant. Like video, really high Quality Content. The more relevant i| like video, really high Quality Content. The more relevant i would Say Commercial content. The more relevant i would Say Commercial. So content. The more relevant i would Say Commercial. Content. The more relevant i would Say Commercial. So youre constantly havin to Say Commercial. So youre constantly having to innovate Say Commercial. So youre constantly having to innovate and Say Commercial. So youre constantly having to innovate and rethink Say Commercial. So youre constantly having to innovate and rethink when | having to innovate and rethink when it comes to where the monies, from. Innovation is really vibrant within Regional Innovation is really vibrant within Regional Media. Innovation is really vibrant within Regional Media. I innovation is really vibrant within Regional Media. I think innovation is really vibrant within Regional Media. I think would I Innovation is really vibrant within Regional Media. I think would be | Regional Media. I think would be wrong Regional Media. I think would be wrong to Regional Media. I think would be wrong to assume Regional Media. I think would be wrong to assume that Regional Media. I think would be wrong to assume that its Regional Media. I think would be wrong to assume that its any. Regional media. I think would be i wrong to assume that its any less so than wrong to assume that its any less so than at wrong to assume that its any less so than at the wrong to assume that its any less so than at the nationals. Wrong to assume that its any less so than at the nationals. And i wrong to assume that its any less so than at the nationals. And we i wrong to assume that its any less. So than at the nationals. And we are constantly so than at the nationals. And we are constantly trying so than at the nationals. And we are constantly trying to so than at the nationals. And we are constantly trying to innovate constantly trying to innovate whether constantly trying to innovate whether its constantly trying to innovate whether its podcast, constantly trying to innovate whether its podcast, video,| constantly trying to innovate i whether its podcast, video, all of those whether its podcast, video, all of those things whether its podcast, video, all of those things come whether its podcast, video, all of those things come storytelling,. Those things come storytelling, interactive those things come storytelling, interactive content. Those things come storytelling, interactive content. Its those things come storytelling, interactive content. Interactive content. Its a full ranue interactive content. Its a full range for interactive content. Its a full range for us interactive content. Its a full range for us. Ifan interactive content. Its a full range for us. Ifan for interactive content. Its a full range for us. Ifan for you, i interactive content. Its a full. Range for us. Ifan for you, how interactive content. Its a full range for us. Ifan for you, how does that work . We range for us. Ifan for you, how does that work . That work . We were setting up the Media Business that work . We were setting up the Media Business from that work . We were setting up the Media Business from scratch that work . We were setting up the Media Business from scratch was i that work . We were setting up the | Media Business from scratch was to set up Media Business from scratch was to set up a Media Business from scratch was to set up a not for profit campaign. So thats set up a not for profit campaign. So thats any set up a not for profit campaign. So thats any of set up a not for profit campaign. So thats any of it we did make went straight thats any of it we did make went straight back into the company itself straight back into the company itself. We are actually subscriber driven itself. We are actually subscriber driven service. So we get 20,000 a year from driven service. So we get 20,000 a year from the Welsh Council which is been year from the Welsh Council which is been a year from the Welsh Council which is been a great help. But the bulk of our funding actually comes from people our funding actually comes from people who want to see our business succeed people who want to see our business succeed. And believe that wales needs succeed. And believe that wales needs eight national News Network and so needs eight national News Network and so far needs eight national News Network and so far weve got over 1000 subscribers every month supporting us at the subscribers every month supporting us at the Moment. Us at the Moment. Right. So if You Kee a us at the Moment. Right. So if You Keep a good us at the Moment. Right. So if You Keep a good and us at the Moment. Right. So if You Keep a good and keep us at the Moment. Right. So if You Keep a good and keep it us at the Moment. Right. So if You Keep a good and keep it relevant i us at the Moment. Right. So if you | keep a good and keep it relevant in their eyes your hope is that they will continue to put their hands in their pockets . If will continue to put their hands in their pockets . Their pockets . If you get 50,000 Eo Le their pockets . If you get 50,000 people thats their pockets . If you get 50,000 people thats giving their pockets . If you get 50,000 people thats giving you their pockets . If you get 50,000 people thats giving you £2 their pockets . If you get 50,000 people thats giving you £2 a i their pockets . If you get 50,000 I People thats giving you £2 a month suddenly people thats giving you £2 a month suddenly youve got enough to employ a whole suddenly youve got enough to employ a whole stable ofjournalist. I think a whole stable ofjournalist. I think its a whole stable ofjournalist. I think its been an unmet need in wales think its been an unmet need in wales for think its been an unmet need in wales for eight national News Service wales for eight national News Service. And will fill clear that No One has service. And will fill clear that No One has filled that gap in the pack. Now weve one has filled that gap in the pack. Now weve seen that gap in the market now weve seen that gap in the market and people are ready to Support Market and people are ready to support us. Market and people are ready to support us market and people are ready to support us market and people are ready to support us. Shazi ali, take us to our support us. Shazi ali, take us to your project support us. Shazi ali, take us to your project and support us. Shazi ali, take us to your project and the support us. Shazi ali, take us to your project and the driving i support us. Shazi ali, take us to| your project and the driving force behind her. I hinted at this a Moment ago, the way you consumed media when you were growing up was at a source of frustration sometimes because you didnt think you were able to access some of the stories that you felt you should be able to read . , g , that you felt you should be able to read . ,. ,. , read . Definitely. Just to conceptualize read . Definitely. Just to conceptualize it. Read . Definitely. Just to conceptualize it. The i read . Definitely. Just to i conceptualize it. The Peoples Newsroom does have a particular focus to serve people that were marginalised outside the media. And i got some experience in that photo of course im welsh but i also have South Asian background, muslim background and growing up i did feel that where i existed and were unrepresented. Sometimes the distortion and i know and i understand. Yeah i did feel that was damaging for myself and damaging for my community. Even now if you like that damage is very obvious and still continuing. And thats why i studied journalism and why i became swansea. Ifocus on studied journalism and why i became swansea. I focus on the stories and a lot of the feedback we had was that we wouldnt often see the stories on tv that we wouldnt see stories on tv that we wouldnt see stories that we felt were important for us. That made us feel heard, they gave us a sense of validation. How will the Peoples Newsroom as a concept continue the Work You just describe . I concept continue the Work You ust describe . , � , concept continue the Work You ust describe . ~ � ,. ,. , describe . I think, its ultimately a resonse describe . I think, its ultimately a response to describe . I think, its ultimately a response to what describe . I think, its ultimately a response to what our describe . I think, its ultimately a response to what our community. Describe . I think, its ultimately a I Response to what our community said they want, media ownership, they want to tell their own stories, they want to tell their own stories, they want to tell their own stories, they want to control the narrative in a way that tells our stories authentically and respected and a way that we feel valued. And its a direct response to all of the spirit that we talk about we feel. And what stage are you at at the Moment . We are in the Project Design Phase at the Moment. We are finding out how our audience consume news, where they want to consume news. An attic its all about Market Research and that deep needs mapping, that so important. Thats how we draw sustainability. find important. Thats how we draw sustainability. Important. Thats how we draw sustainability. Important. Thats how we draw sustainabili. �. ,. , sustainability. And where does it go well there you sustainability. And where does it go well there you are sustainability. And where does it go well there you are in sustainability. And where does it go well there you are in swansea i sustainability. And where does it go well there you are in swansea and i well there you are in swansea and you described the project to us. Where else could go if it works . This is a Pilot Project here in swansea with east wales. And we know that the Barrel Planning to scale this Work And Replicate that across the uk and support people to create their own local newsrooms next year. Again, we will rely on funding from those who read it, consume it, believe in a . Those who read it, consume it, believe in a . , ,. ,. , believe in a . Perhaps. I know that our research believe in a . Perhaps. I know that our research now believe in a . Perhaps. I know that our research now we believe in a . Perhaps. I know that our research now we are believe in a . Perhaps. I know that our research now we are just i our research now we are just trying to explore how that will work just respond to peoples needs. I know that our Business Model will be a direct response to our audiences needs. ,. ,. ,. ,. , needs. Ifan, i wanted to go back to ou with needs. Ifan, i wanted to go back to you with your needs. Ifan, i wanted to go back to you with your academic needs. Ifan, i wanted to go back to you with your academic hat needs. Ifan, i wanted to go back to you with your academic hat on i needs. Ifan, i wanted to go back to you with your academic hat on for. Needs. Ifan, i wanted to go back to| you with your academic hat on for a Moment. We talk so far about london and regionaljournalism and how its developing in so many different ways. How well placed does it then look to you to hold power to account . Because that is clearly a key element of Journalism Account . Because that is clearly a key Element Ofjournalism where ever it is in the country should be doing. I it is in the country should be doinu. , it is in the country should be doinu. ,. ,. ,. , doing. I think that one of the important doing. I think that one of the important things doing. I think that one of the important things we doing. I think that one of the important things we can i doing. I think that one of the important things we can do i important things we can do is decentralise important things we can do is decentralise at important things we can do is decentralise at journalism. I important things we can do is decentralise atjournalism. Weve decentralise at journalism. Weve heard decentralise at journalism. Weve heard leveling decentralise atjournalism. Weve heard Leveling Up decentralise atjournalism. Weve heard Leveling Up already decentralise atjournalism. Weve heard Leveling Up already being. 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That is what it does and what some of the that is what it does and what some of the other that is what it does and what some of the other services that is what it does and what some of the other services discussed that is what it does and what somel of the other services discussed here today of the other services discussed here today does of the other services discussed here today does as of the other services discussed here today does as well. Of the other services discussed here today does as well. Hick of the other services discussed here today does as well. Today does as well. Nick mitchell, ou were today does as well. Nick mitchell, you were nodding today does as well. Nick mitchell, you were nodding at today does as well. Nick mitchell, you were nodding at that. Today does as well. Nick mitchell, you were nodding at that. The you were nodding at that. The regional element of holding power to account, obviously an important factor for you too. Account, obviously an important factor for you too. Yes, i think he makes a very factor for you too. Yes, i think he makes a very good factor for you too. Yes, i think he makes a very good Point Factor for you too. Yes, i think he makes a very good point about i makes a very good point about Leveling Up the Medias Industry as Well Is wider society. I think that something thats kind of slightly about the media theres a sense that you have to go to london to make it. And hopefully projects like this, like natural world and the other projects discussed today showed that we are opening up opportunities across the country for more background and notjust people looking forward to spend some time in london to get internships really trying to open it up across the uk. Opening up as well forjob opportunities wherever you are in the uk. � , opportunities wherever you are in theuk. Y y opportunities wherever you are in theuk. R q , the uk. Absolutely. Youve probably seen that recently the uk. Absolutely. Youve probably seen that recently across the uk. Absolutely. Youve probably seen that recently across the seen that recently across the regional seen that recently across the regional industry. Somebody vacanciesjust now and regional industry. Somebody vacancies just now and a regional industry. Somebody vacanciesjust now and a lot regional industry. Somebody vacancies just now and a lot of movement. I think its really healthy. Movement. I think its really healthy, its a healthy reflection of the healthy, its a healthy reflection of the fact that companies are building of the fact that companies are building a lot bolder now. As publishers and as we move out of the Pandemic Publishers and as we move out of the pandemic and it does create new opportunities. I think one of the things opportunities. I think one of the things that weve launched this week is a new things that weve launched this week is a new apprentice program. Its early is a new apprentice program. Its early days is a new apprentice program. Its early days but we are really looking forward early days but we are really looking forward to early days but we are really looking forward to bringing in new people to full Industry Training for the people full Industry Training for the people from backgrounds that again may not people from backgrounds that again may not be as well represented as in the past may not be as well represented as in the past was up i think theres a lot more the past was up i think theres a lot more opportunities and its not perfect lot more opportunities and its not perfect but lot more opportunities and its not perfect but were getting there. Lorna. Perfect but were getting there. Lorna, you mentioned your relationship with google A Little Bit earlier on. To some Social Media might be seen as a potential rival, a problem for some of the work that you are doing. But you dont see it that way. You are doing. But you dont see it that wa. , ,. , that way. No, the first thing is to differentiate. That way. No, the first thing is to differentiate. When that way. No, the first thing is to differentiate. When we that way. No, the first thing is to differentiate. When we talk that way. No, the first thing is to | differentiate. When we talk about Search Engines and Social Media platforms. We talk about google i think lots of people talk about the argument, Google And Facebook is kinda eating our lunch in terms of advertising. That argument is a decade old now. I think is an industry we need to pick ourselves up industry we need to pick ourselves up and get past that. The reason we are around google as they came to the table before this got noisy. And they came to us and facebook, instagram, snapchat, they dont engage with us on regional level. Google it come to our business, they got to know our business at a micro level. And i asked to enact they asked how they can help. They didnt come in and say youre doing it wrong. And i suspect nick may sympathise with this, there is A Little Bit of arrogance that comes from outside this industry looks in and says well, theyre just not good at doing a good job. And actually were doing a blood he excellentjob. What google did was give us the space debris. They said ok you got an amazing talent in this business, your ego, orsome an amazing talent in this business, your ego, or some cash, an amazing talent in this business, your ego, orsome cash, go an amazing talent in this business, your ego, or some cash, go innovate. And go get sustainable. Does that provide you with a sustainable financial platform to build on . It will do. So were going through the experiment but yes thats the absolute plan. It will be in terms of Reader Sites along with other initiatives around working with our businesses. Initiatives around working with our businesses businesses. Okay. Time is up but thank ou businesses. Okay. Time is up but thank you all businesses. Okay. Time is up but thank you all very businesses. Okay. Time is up but thank you all very much businesses. Okay. Time is up but thank you all very much indeed i businesses. Okay. Time is up but. Thank you all very much indeed for taking part. Thank you to all of my guest. Nick mitchell, editor of national world. Com. Guest. Nick mitchell, editor of nationalworld. Com. Ifan guest. Nick mitchell, editor of national world. Com. Ifan morgan jones, Warner Willis Ceo Of Archant and Shazi Ali leader of the Peoples Newsroom initiative in swansea. Thank you to all of you. The media show back at the same time next week. Thank you very much for watching. Goodbye. Hello. Gradual changes under way with our weather this weekend as it turns warmer and a bit brighter in england and wales by sunday. Same time by then, Scotland And Northern ireland with a chance of rain. Until sunday, its pretty much as you were, and that means plenty of cloud, as there will be as we get into tonight, and some Drizzly Rain Possible from the thickest cloud. Low cloud sitting on the hills giving foggy conditions and some patches of fog possible where we have clear spells, too, towards wales and south west england. Temperatures for the most part holding up into double figures. And then into tomorrow, well, the best of any sunny spells will be in wales, southern england, especially south west england. A few in northern and northern scotland. Plenty of cloud again elsewhere, the chance of some drizzly rain. The flow of air coming in from the North Sea towards the coast of eastern Scotland And North east england. Here, well keep temperatures into around about the mid teens, whereas elsewhere, its upper teens close to 20 and temperatures A Little Bit higher where you do get to see some sunshine. Thats it for now. Bye bye. No Mass Roll out of Covid Jabs for healthy 12 to is year olds for now. The Health Benefits for children are marginal, rules the vaccines body. Now chief medical officers will look at wider issues. The risks and benefits are finely balanced, but there are other wider considerations, such as educational benefits, need to be taken into consideration. But an extra 200,000 vulnerable children will be eligible. Also tonight. Fear and desperation british soldiers tell us about the chaos they witnessed during the kabul evacuations. You cant see a young child, a baby, a woman, crushed to death in front of you and then you having to deal with the aftermath of that you cant see any of that without being emotional. World footballs governing body opens disciplinary investigations