For major brands and universities. Youtubes advertising system means that both the google owned company and the video makers are making money from the misleading clips. With me is kulveer ranger, Senior Vice President for strategy and communication at atos, the it services corporation. Lets get stuck in. The i, Boris Johnsons meeting with Jean Claude Juncker today. Give us your take on what the i has to say. Firstly, they might want to be consistent with what the Prime Minister has been saying for a number of weeks now, which is deliver brexit, and this consistency around his communication, what he has been clear about to the british people he is aiming for but also to the European Commission, that this is where this Prime Minister is. He wa nts where this Prime Minister is. He wants delivery. He has spent time, he has been to see angela merkel, he has been to see macron, he believes and he is quoted as saying a huge amount of progress is being made. He would not say that if he didnt believe it. That something was about to change. Now he can go and see Jean Claude Juncker over this working lunch today, i always hate this idea of a working lunch, eating and trying to do work at the same time, but this is very important because this is the point where progress will be discussed, and in his word, no further dither and delay. That is his message, as you say, and he has been clear, and he has been sticking with that message, but the i talks about the fact that the commons voted to compel him to seek a delay if a deal is not reached by the end of october, which is something Jean Claude Juncker and his colleagues are very aware of. They are aware that despite the fact that he is going there saying do or die we are leaving, that he is curtailed quite significantly by parliament, and possibly the courts tomorrow in london which might force mps back to parliament. Yes, and i think there are two sides to this real conversation which happened with the last Prime Minister, theresa may, as well, which is that as you are in a negotiation you want to keep all of your options available so you can leverage the different positions you have. Every time an option is taken off, that makes it harder for you to progress with what youre trying to achieve. What the Prime Minister has been saying is that yes, recent will leave, doesnt want to know deal, wa nts a leave, doesnt want to know deal, wants a good deal, but will leave if they cant get a deal a no deal. Every time politicians try to say we cant have a no deal because yes, it would be damaging to the country, discuss, they are curtailing his ability to leverage that position. That is the tension we have seen all the way through this brexit negotiation, especially at this crunch point over the last few months, when we have seen progression, we have seen timelines slip, and no Real Progress being made stop and that is why people in this country, whether you want to remain or leave, are a bit fed up with the brexit conversation. A bit fed up as a bit of an understatement. That is where the Prime Minister is tapping into what people want. They want to see progress. And the metro has a picture of him, the closest one they canfind, an picture of him, the closest one they can find, an image of him looking like the hulk, and Guy Verhofstadt saying this is the most ridiculous statement he was making in the mail on sunday. You have worked with boris, you know him really well. What do you make of his style . Hee hee is a great communicator. He manages to engage people beyond his call. He has been called the heineken politician, because he can reach the parts that other politicians cant reach. And it is through his use of language, through his use of engagement, and Guy Verhofstadt, who only this weekend has been ranting about empires and how the chinese empire, that europe should fear the empires are growing in britain should remain to protect its way of life by remaining in europe. I think Guy Verhofstadt needs to look at the language he is using before he starts to complain about the Prime Minister. But if we focus on borisjohnsons style, many have said they agree with you, whether they like it or dont, they agree with you about his ability to really communicate well, to stick on message, and the message is we are leaving no matter what. But when it comes to the detail, he leaves the room. When it comes to the really important stuff that goes on in the background, he is kind of god. And thatis background, he is kind of god. And that is what we need right now, isnt it . The detail of actually sorting out a new deal and how we ove ico m e sorting out a new deal and how we overcome the issues that meant the Withdrawal Agreement couldnt get through Parliament Last time. think the medias fascination with Boris Johnsons ability to think the medias fascination with borisjohnsons ability to be this communicator but not be across detail is a fallacy. I spent four yea rs detail is a fallacy. I spent four years sitting next to him when he was mayor of london. You do not run a major global city like london without being on top of the detail for eight years. And he was, and he is. And you would know, the thing is, he is not across the detail, he has people around him who are. |j think it is a style, and he is a unique politician, he is a very different politician to the kind of normal politicians we see, very stayed, very grey, hairy straight. He is none of those, for sure. Staid. Sometimes people can be all of these things, and to a certain degree he is a political genius, a different kind of person, and that is why he has achieved what he has achieved in his career. Before we move on, what will happen on the sist . Move on, what will happen on the 31st . Will we leave without a deal oi 31st . Will we leave without a deal or will he have brokered some thing . I think there will be a decision made that britain will get progression. What that looks like is what the discussions right now are about, but i think the 31st will be alone in the sand and something will happen, and we moved to a new phase. And i think that will be what the Prime Minister is trying to achieve. Financial times talks about saudi arabia seeking to reassure markets. There is an image there so you can get a sense of what happened there. The price of oil has really spiked, which is no big surprise. Your thoughts on this . Of course, if this is passed on globally, because there is passed on globally, because there isa is passed on globally, because there is a shortage of supply, we dont know how long it is going to take them to restore this area, and for how long were going to have this lack of oil the financial markets. How long were going to have this lack of oil the financial marketslj think lack of oil the financial markets. think here we have to look at the lag there is in terms of capacity, and as the saudis are advising they have stored up capacity to deal with this kind of incident, but when we look at the scale of the impact, that should be worrying on its own right. Saudi arabia provides 10 of the global output of crude oil, and it appears these attacks have taken offline 50 of their daily production capacity. Now, the markets may react immediately, as they do, but i am sure there is a lag in terms of the impact of this. So what we do need to look at is what kind of capacity and storage to the saudis have . How long we need more detail about how long they believe they will be back offline. This talks about the drone attacks on the impacts, we are only looking at satellite photos. I think the markets will want more information about how quick it, they will want the detail of what the damage here is so they can be reassured about the capacity for the saudis to get this production back. the capacity for the saudis to get this production back. I will skip onto bbc trending, because this story was posted on friday but i just saw it today, about an investigation into youtubes algorithms that promote all sorts of things, but in this case they were looking at fake cancer cure is in a number of languages, the site running adverts for major brands alongside those, universities as well. It is quite a worrying story, really. It is, and look, if we had gone back 100 years to the days when retailing first emerged on the streets, and people like mr selfridge were piling things high and changing the retail world, online retailers the new wild west. But youtube is not online retail, it is online television. You say that, and that is where the emergence of channels such as podcasts, video, retail, are converging and are going to redefine the way we purchase our influence. And i see things like influencers, the way algorithms work, fake news, coming together and being something that we could be afraid of but we need to manage. And this is where Global Policy around the ethics of algorithms and the way data is used in the way we sell will bea data is used in the way we sell will be a fundamental part of the future. Iam be a fundamental part of the future. I am really interested in this topic. We do need to deal with it. I dont want people to be too scared of it, but we must start picking up on things like this with the big organisations. It has been great to have you on the briefing. Thank you for your comments. I will see you soon. Hello. The weekend has been very mixed. Glorious across much of the south east, really wild for a time across the north of scotland, and in between, something a little bit in between. Some sunshine, but a bit of rain as well. The forthcoming week largely dry. Ok, a little bit of rain, perhaps, in the north west of scotland at times. Therell be some chilly nights around as well. This is how were shaping up for monday. The remnants of the weekends weather front still there to be had across the south. A lot of cloud around, the odd bit and piece of rain, primarily i would have thought before lunchtime. After lunch, a lot of cloud. Further north, a better chance of seeing some sunshine. A gaggle of showers there across the north of scotland, urged along by a noticeable breeze, but nowhere near as windy as the weekend. And a cooler, fresher feel for the most part, simply because were developing a bit of a north westerly across the british isles. High pressure trying to elbow its way in, so giving that impression of a lot of dry weather to be had. Variable amounts of cloud, quite a noticeable wind down these Eastern Shores and through the northern isles, and there comes that finger of rain just pushing into the North Western quarter of scotland. Temperatures better get used to it, this is how its going to be for a wee while 13 in the north to around about 20 or so in the south. From tuesday on into wednesday, the High Pressurejust eases in a little bit further, cutting off that supply of north westerlies, so perhaps just feeling a tad warmer. More cloud as this warm front hangs around across scotland and theres bits and pieces of rain to be had here. Cloudy fare for Northern Ireland the north of england. The best of the sunshine away towards the south west, through the south West Midlands and into wales. And again, 12 to about 20 willjust about cover it. From wednesday on into thursday, that High Pressure really does become ours. Little in the way of breeze. It could be a foggy start to the day and it could be a grey day where that fog lingers, because theres little breeze to shift it, there are no weather fronts to speak of. So it could be quite a cloudy day for some, but at least for the most part it is dry, if youve got outdoor plans to consider. Maybe were just finding a degree or two in some locations on those temperatures. 22 there in the south. By friday, were just beginning to bring in some air from the continent. So thats drier air, so less of a chance of cloud getting in the way of what is going be a sunny day. And the temperatures responding, coming up three or four degrees in hull, for example. And as we move towards the weekend, i think well begin to tap into some real warmth coming up from iberia, the western mediterranean, towards the british isles, such that on saturday we could be looking at 211 25 somewhere in the south. And its as far ahead as sunday before we see meaningful rain coming from the atlantic. Good morning. Welcome to breakfast with dan walker and louise minchin. Our headlines today it is six oclock. It is monday morning. Face to face talks the Prime Minister meets European Commission president later, and is set to reject any offer to delay brexit. Boris johnson is set to reject any offer to delay brexit when he meets the European Commission president for the first time as Prime Minister. Calls for universities to be legally responsible for their Students Mental Health needs. Good morning. What is the recipe for economic success . Food drink is one of the biggest exports from the uk. But brexit uncertainty is taking its toll