January 30th, 2021
BALLANTINE’S LAUNCHES ‘BALLANTINE’S LIGHT’: HALF THE ALCOHOL BUT FULL OF FLAVOUR
Ballantine’s has unveiled Ballantine’s Light, its first ‘light’ expression and lower-ABV spirit drink with half the alcohol but the great depth of flavour that has made Ballantine’s the No.1 Scotch in Europe.
Launching exclusively in Spain from January 2021, Ballantine’s Light is a 20% ABV spirit drink for the growing number of spirit drinkers who want to cut down their alcohol consumption and drink more mindfully, without missing out on the social enjoyment of a drink shared with others[1].
Ballantine’s Light has been carefully crafted by the blending team led by Ballantine’s Master Blender Sandy Hyslop, after months of experimentation with different whisky bases and additional flavours. The new spirit drink is specially designed to deliver on taste even at a lower ABV, with the result being a high-quality, lower-alcohol alternative with distinct citrussy aromas and all the depth of character of the Ballantine’s range.