BACARDÍ Rum Wants To Unleash Your "Summer Self" In Its

BACARDÍ Rum Wants To Unleash Your "Summer Self" In Its Brand-New "Move Like It's Summer" Campaign

Following the iconic rum brand’s 1,000th award milestone, BACARDÍ rum is hitting “play” on summertime vibes and sun-soaked festivities in its colorful “Move Like It’s Summer” creative ad campaign. The new iteration, under the brand’s “Do What Moves You” ethos, encourages everyone to embrace their summer selves, seize the flavor of life, and soak up every ounce of sunshine this summer with BACARDÍ in hand. Centered around summertime sips – including BACARDÍ Real Rum Canned Cocktails and cups brimming with BACARDÍ Coconut and BACARDÍ Superior rum-infused cocktails – the newfangled campaign plays up the warm-weather occasions we’ve all been waiting

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