B2B WorldFest: Why Covid-19 has transformed B2B marketing fo

B2B WorldFest: Why Covid-19 has transformed B2B marketing forever


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Stein IAS
By Michael Feeley-04 February 2021 11:00am
As part of The Drum’s recent B2B WorldFest, developed in partnership with Stein IAS, an A-list panel of B2B marketers came together to discuss the massive changes forced upon the B2B sector by the Covid-19 pandemic and the incredible levels of business transformation seen in response.
The Drum’s US editor Kenneth Hein chaired the discussion – ‘The Great Acceleration: B2B’s Transformation Point’ - with James Canning, co-founder of MMT Digital, Debbie Vavangas, global head of IBM Garage and Mark Keating, chief innovation officer at Stein IAS.

Related Keywords

Debbie Vavangas , Kenneth Hein , Mark Keating , Ibm , Great Acceleration , Transformation Point , James Canning , கெநெத் ஹெய்ன் , குறி கீடிஂக் , ஐபீயெம் , நன்று விரைவுபடுத்துதல் , மாற்றம் பாயஂட் , ஜேம்ஸ் பதப்படுத்தல் ,

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