Ayr Wellness is a vertically integrated MSO focused on delivering the highest quality cannabis products and customer experience throughout its footprint. Based on the belief that everything starts with the quality of the plant, the company is focused on superior cultivation to further develop its branded cannabis products. The New Frontier At Benzinga’s Cannabis Capital Conference last week, Ayr Wellness COO Jen Drake spoke on a panel with Columbia Care’s CEO Nicholas Vita about the industry's expansion into New Jersey. “I have a secret spot in my heart for Jersey,” Drake confessed as the conversation took off with much excitement.