Axe Brand finds itself in unfortunate ad placement on The Straits Times, apologises for ad Details 20 July 2021 UPDATE: Axe Brand has since explained in a Facebook post today that the ad placement "was not intentional by [the] company but a very unfortunate coincidence". It added that the ad was arranged and booked last December with The Straits Times. "Our company is in deep sympathy and grief with the victim’s family," the brand said in a Facebook post. Singapore Press Holdings did not comment. Axe Brand Universal Oil has found itself in a difficult situation after its ad was placed below an article on