Auto dealers call chip shortage 'a hell of a follow up' to pandemic; issue spans across industries The global chip shortage will cost billions. Everybody from the shop floor assembly line to the showroom floor is adjusting. and last updated 2021-05-06 18:19:30-04 (WXYZ) â The global chip shortage will cost billions. Everybody from the shop floor assembly line to the showroom floor is adjusting. Chopper 7 video from this week captured rows of pickup trucks and SUVs sitting in the lot of the Flat Rock Assembly Plant. It's called a "build shy," the term in the industry is in regards to building autos to the point where they need chips, set them aside until the chips come in and they can be finished off.