Australian Influencer Marketing Council welcomes L’Oréal Australia
May 12, 2021 11:27
Leading beauty group L’Oréal Australia has joined the Australian Influencer Marketing Council (AiMCO) as the industry body continues to work towards elevating transparency and best practice in influencer marketing.
The AiCMO said L’Oréal’s addition to the council will bring experience in influencer partnerships and the impact they have in driving consumer engagement.
Other members of the AiMCO cover areas including marketing tech, social media agencies, leading talent agencies along with influencers and content creators.
L’Oréal director CX and social media governance, Emma Williamson, and corporate legal counsel, Jenna Adamson, will represent the beauty company on the council.