Self Financial, which helps consumers establish and build credit history, has raised $40 million to accelerate marketing and product development. The Austin-based company received the financing in a deal led by Meritech Capital with participation from investors including Altos Ventures, Conductive Ventures and Silverton Partners. The funding follows a $20 million round in February and brings the total raised by Self to $77 million. CEO James Garvey founded Self in 2015 after running into his own credit problems. Garvey said he thought he set up his credit cards for automatic payments, but it didn't happen. When he realized his mistake a few months later, his credit score had fallen from 750 to 594, he said.