ATIS sounds call for standardized travel protocol for tourism to recover swiftly May 10, 2021 Ibrahim Ayoub, group CEO of ITIC and organizer of the Summit with WTM Africa. CAPE TOWN — African governments must work together to define a standardized travel protocol if tourism is to recover swiftly and deliver the economic benefits that are so critical for the continent. That was the overarching message of the recent African Tourism Investment Summit (ATIS), hosted by International Tourism & Investment Conference (ITIC) and World Travel Market Africa (WTM Africa) at Africa Travel Week (ATW) which featured no fewer than 9 incredible ministerial and investment expert panel discussions and presentations.