… Under the direction of cofounders Robert Wright and Tiberio Lobo-Navia, Beni Rugs continues to push the Moroccan carpet industry headlong into the modern age with bold designs—such as the capsule by interior stylist Colin King inspired by the colors of Morocco’s coastal villages and a reimagined customer experience—while staying true to the timeless traditions of the craft. The three-year-old brand’s latest triumph is a dynamic experiential studio 20 minutes outside of Marrakech that feels like a friend’s tasteful vacation home. (The previously direct-to-consumer retailer also recently opened a space in New York City’s West Village.)