Aspire's parent company Jacobs Media Group has expanded into the Middle East with a new multimedia brand to inform and connect the region’s travel and hospitality industries. Connecting Travel will be based at newly-established local headquarters in Dubai’s Media City and will cover inbound, outbound and internal trends across the Middle East. In addition to delivering news and insight via a standalone website, social media channels and email news bulletins, it will also host exclusive events and facilitate partnerships to bring together senior decision makers. The Dubai-based team will be led by Jacobs Media Group chairman and Holiday Autos founder Clive Jacobs, supported by commercial director Paula Lacey and editorial director Sarah Hedley Hymers.