India is the Fastest Growing Market in the Region India stands as the fastest growing market in the region. Consumers are not willing to compromise on the taste and health factors of the food. The demand for new and foreign flavor is increasing in the market which compels the players to come up with innovative and healthy flavors. The Indian subcontinent has a huge demand for regional and traditional flavors. Natural flavors as well as synthetic flavors enhancers are having equal importance in the market. The dairy industry has a growing application of flavors and enhancers, this is attributed to the increasing demand for flavored milk especially in the urban areas.