Tom Brady rookie football card fetches $2.25 million at auction NEW YORK â Quarterback Tom Brady is proving heâs the GOAT not just on the football field but also in the collectibles market: A rookie football card just sold for $2.25 million. The card was signed by the GOAT, a common reference to Brady that stands for "greatest of all time." The price fetched Friday night, April 2, through online sports auction house Lelands broke a football card record that was previously held by Brady. Another of his rookie cards sold for $1.32 million on PWCC Marketplace last month. "Tom Brady continues to shatter records both on and off the football field," Lelands President Mike Heffner said in a statement.