Skiing has a bad rap. Once seen as a leisure pursuit for gentlemen, it is now more the home of ski bums and bunnies. There’s no denying it’s a niche sport and seriously lacks diversity. It’s a big buck industry too, driven by revenue sheets, where boozing plays a significant role, never mind reckless behaviour on and off the slopes. Add to the debate questions of sustainability – spearheaded by arresting images of the fast-melting glaciers and ribbons of white piste through brown fields – and th