'Barbie' Hits Snapchat: App Launches Official AR Filter That

Snapchat is pinking out loud for Greta Gerwig’s “Barbie.” Warner Bros. Pictures is launching a “Barbie” AR Lens ad campaign exclusively on the social and messaging app — meaning Snapchat is the only place where you can dress up to look like Margot Robbie’s Barbie or Ryan Gosling’s Ken in fashions based on the film. […]

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