Anthony Traymore named General Counsel for Natural Fiber Welding, Inc. Share Article Rapid scale-up and new customer partnerships to be guided by Ralph Lauren and Sony Alum Traymore brings significant expertise in all aspects of corporate law with deep knowledge of intellectual property, information technology, mergers and acquisitions, e-commerce and digital transformation. PEORIA, Ill. (PRWEB) March 10, 2021 Natural Fiber Welding, Inc. (NFW), a company dedicated to revolutionizing the materials industry, today announced the hire of Anthony Traymore as General Counsel. Traymore brings significant expertise in all aspects of corporate law with deep knowledge of intellectual property, information technology, mergers and acquisitions, e-commerce and digital transformation. Most recently, Traymore served as Vice President, Global Digital and Strategy Counsel, for the Ralph Lauren Corporation, where he acted as lead counsel for Ralph Lauren’s ecommerce and digital businesses, product development department, as well as general corporate and transactional counsel to all corporate functions including finance, tax, compliance and IT. He led many of Ralph Lauren’s key strategic initiatives including joint ventures/joint development, strategic investments, divestitures, and tax-driven reorganization.