Anita Diamant Continues the Fight for Menstrual Justice Signs carried at a rally outside the Scottish Parliament for the Period Products bill, in February 2020.Credit...Andrew Milligan/Press Association via Associated Press Buy Book ▾ By Ayobami Adebayo By Anita Diamant “Mad cow disease.” “The curse.” “Aunt Flo.” “Little sister.” “The English have landed.” Across centuries and continents, the euphemisms for menstruation vary from descriptive stand-ins to metaphors that ascribe shame and mandate silence. Inspired by the Academy Award-winning short documentary of the same title, produced by the American nonprofit the Pad Project, Anita Diamant’s “Period. End of Sentence.” focuses on cultural and religious attitudes about menstruation, period poverty and humanitarian efforts to make menstrual products accessible to anyone who needs them.