Anghami: Success built on localisation Eddy Maroun, co-founder of Anghami When Eddy Maroun was skiing in a Lebanese mountain resort back in 2011, accessing music was a cumbersome affair. Music players like the iPod were already rife, but they required users to first download songs and install them onto the music player or convert them from CD to MP3 files. That was the main option available to those willing to pay for their music and avoid piracy, which was and still remains commonplace in the Middle East and North Africa (Mena). In the West, music streaming platforms had started to emerge and it was on this holiday that Maroun considered launching something similar in the Middle East.