An empire built on goofy socks: The Santa Cruz saga of Socks

"A sock shop? How long do you think they’ll be in business?" That was the greeting Eric and Ellen Gil got when they opened in downtown Santa Cruz in 1988, but with their company, Socksmith, now an industry giant, the sock is on the other foot.

Related Keywords

New York , United States , North Carolina , Mountain View , California , Long Island , Santa Cruz County , Aptos , Hawaii , American , Lin Manuel Miranda , Sockshop Santa Cruz , Mark Cuban , Frida Kahlo , Ruth Bader Ginsburg , Loma Prieta , Katie Foster , Ellen Gil , Maya Angelou , Albert Einstein , Jimi Hendrix , Eric Gil , Sockshop Shoe Company , Shoe Company , George Hotel , Eric Gil At Sockshop Shoe Company , Supreme Court , People Bank , Adidas , Santa Cruz Based , Santa Cruz , Aptos Village , Boring Socks , Kevin Painchaud , Lookout Santa Cruz , Pacific Avenue , Locust Street , From Jimi Hendrix , Rick Griffin , Moffett Drive In , South Bay , Pacific Garden Mall , April Fool , Hot Sox , West Coast , East Coast , Ruth Bader , Fox Given , Cooper House ,