Amid ethical concerns, facial recognition has gained some traction in the US Identifying shoplifters and fraudsters may make sense for retail, but what about for marketing? And what about face masks? 20 April 2021 - 14:38 Paresh Dave and Jeffrey Dastin Picture: 123RF/DENIS ISMAGILOV San Francisco — Deployments of facial recognition from Israeli start-up AnyVision show how the surveillance software has gained adoption across the US even as regulatory and ethical debates about it rage. The technology finds certain faces in photos or videos, with banks representing one sector that has taken interest in systems from AnyVision or its many competitors, to improve security and service.