America's Chicken Wing Shortage is Bad for the Planet On 4/28/21 at 4:20 PM EDT America's demand for chicken wings continues to shape the food industry, as some restaurant owners find themselves shelling out more $3 per pound for wings. Increased demand for takeout and comfort food put wing consumption on the rise in 2020, The National Chicken Council reported. That demand, coupled with the biggest day for wing eating—Super Bowl Sunday—and devastation from the winter storms in Texas, has shrunken the popular poultry product to a relatively short supply. A U.S. chicken farm. Sascha Schuermann/Getty "One of the biggest challenges in the industry is to get the optimum value for the whole chicken produced," Fabian Brockötter, editor in chief of Poultry World magazine, told