Awards and Events 14 Add to collection Folk Wunderman Thompson's Karl Waters appointed to the Brand Experience & Activation Lions shortlisting jury Karl Waters, creative partner, Folk Wunderman Thompson, Ireland has been announced as the fifth and final creative professional from Ireland who will judge the work for Cannes Lions 2020/21. Karl has been appointed as a member of the Brand Experience & Activation Lions shortlisting jury, commenting: “I’m delighted to be a judge at Cannes this year, the festival I always look to for inspiration. The Brand Experience & Activation category has produced some truly incredible work in the past, I’m sure this year will be no different.