By the International Olympic committee for doping at the a twenty four games in sochi but the court found there was insufficient evidence those were the News Headlines the aljazeera news quit with followers in thirty minutes next is the street. News has never been more available but the message is simplistic and misinformation is rife the listening post provides a critical counterpoint trying to bring mainstream we do narrative at this time on aljazeera. I am for me ok. Is there a dark side to the world of social Media Influencers its not a trick question today the stream examine step power and the ethics behind the insta famous and some other media messages. Im joined jensen im a social media entrepreneur and im in the stream. Which is social media eldar be unleashed a firestorm of controversy this year when she emailed a dumping hotel owner asking for a little quid pro quo in exchange for a free stay over valentines day weekend dubey would give the hotel publicist by posting about the trip on her social Media Channels it was an offer the hotels own us elite declined in an email to darby which he then posted to facebook as you might imagine the posts went viral at hash tag blogger gate ensued joining us to talk about this and the role of social media influence as we have in california. A social media influence with over four hundred seventy five thousand instagram followers in Perth Australia either morels this social media influence or. Who created the reviews it has more than one point eight million subscribers in london serena bergman shes a journalist who writes about Media Advertising and offers commentary on social media influences and in new york we have brittany had a c. Author of the forthcoming book influence building your personal brand in the age of social media welcome. To this stream everyone i want to turn on my laptop with a tweet from someone who really showcases that this is a global conversation this is alexander out. He says in my area there is a retired doctor who is now a social media influence or hes always talking about how to stay healthy he believes the Natural Medicine and hes also always encouraging people to please to use natural methods so we dug around a little and found his account this is dr way as the pm sunk to on facebook you can see it there i will persist until i succeed thats just one of the pictures has got up on that account ethan this is one persons idea of a good social Media Influencer what is it that makes you a good influencer. I dont really think of myself too much as an influence and i dont know how much influence i have some day. To be honest it takes a while like. The man reviews wanting to be influential started it because like comedy and i wanted to make comedy videos and it grew from there and then that world starts to creep in on me whether its sponsored posts Business Opportunities and all of that as it as it grows you start getting approached by lots of Different Companies and the world influence gets used so i kind of just discovered it and maybe i just havent taken it that seriously and maybe that makes me good at it i think youve got to. Youve got to work with brands that match your brand you know its got to you got to be able to. Care about the brands that you work with if youre doing the sponsored video or sponsored post thats really what i want to give people a little taste of what you do minus some of the thrifty language here is your review of the i phone ten have a look. Radically new cameras its our goal to make sure every professional photographer goes out of business in ten years just bloody do it yourself at every wedding oh one more thing theres one more thing its a die disposer she cant make time to saws or have we learned nothing from Jurassic Park dooley this advert has made me flushed i find x. November three days an apple and i am meanwhile the i phone i eat still looks like walle. Thats fine the i phone seven look like walle. The eye for an eye looks like walle. We love walle. How do you spell that what moment did you think. Influencing people can actually hold that title as a social when did you cross the line. For me was a gradual thing i didnt just wake up one day like im going to be an influence so i started writing online seven years ago and i guess a lot of people resonate with what i was writing and it was it was an incremental thing and i think i i didnt use the phrase influence myself until people started branding me yes such and i think its just an easier way to see what i do which is i have a large presence online and i do use my Online Platform to talk about things that i love and i believe in so in that sense yes i use the word implicit because i know that i have a large platform and people resonate with some of things that i do so i go to you and youre given what as a follower what do i get out of following it heidi i feel or people and i got this from my followers well what theyre like is inspiration because my whole thing is i am a business woman i own a social media agency i own the business but im also very visible online and i give them a sort of glimpse into my will of what you know a boss lady who is just jet setting around the world working having a stab and looking fabulous doing it how that would you know sort of look like and and a lot of people said actually its only they are motivated when they look at me like look at her shes she moved to l. A. You know and built this empire and she looks great most of the time sometimes i dont but i give them tips on how to you know create a successful life themselves and look at doing it and i think people resonate with so many of these real jobs. Of course every inch of theres no such thing as a real real job i think you feel thankful for everything youre working hard at that job i think its not taken helpful i think about things and i thought. That and it definitely wont make that distinction between what traditional collaborative and. A new breed of internet celebrity and thats what them ply is i think its somewhat descriptive but i think it makes it seem like its too far removed from what weve always had which is the idea that some people here have to also have a high profile within those jobs and therefore people are interested in buying into that brand of lifestyle in some way thats definitely not new because we call them influences and because they click on the internet its something people really struggle to get that head about its an internet celebrity we allow that title comes to boycott. Just what makes a good one what makes a good internet celebrity yeah. I know im discovering it i mean yeah im not good with time to say what were talking about theyre just trying to clearly define influencer or pin it down its kind of vague and ambiguous in and could mean lots of things it seems like a marketing buzzword like viral i mean for me as i dont know they say im going to say that i would say theres no such thing as a good influence anymore and such thing as a good celebrity there are people who are great at comedy people who are great at creating videos at video cafe at sound special effects there are people is possibility in some way really attract others and thats what everyones individually i dont think thats such a thing as that good influence in and of itself an influence is just something that comes from the things that you all could up yeah. So i want to bring back what im. Sure youre their youth and i want to bring in one other perspective this is via you tube people are watching us passing this perspective he writes you can get exposure and less you pay for likes and view talking about some of the challenges to this world of influence heidi im wondering on your perspective on this paying for likes and views it could mean buying followers it could mean promoting your own posts to make sure they get may show up within the algorithms on instagram and facebook where do you fall in this. I would like to to answer to his comment i would like to say yes a no no because if you dont have good content you can boost a hack out of it its not going to resonate so you cant you cant you know make something come alive when its dead and yes in terms of there are you know for example facebook organic which is very low so you do need to boost your content to get those eyeballs or that reach but its not its not a starting point you know if you have great content and you have you know youre consistently posting you dont need a lot of ad spend and buying likes and i dont know comments its its a thing but most brands are savvy enough to see when when someones doing it and also to so many dashboards and things you can do to find out in literally five seconds to to know whether someone or an influence those doing so its not really you know the biggest problem the question about ethics and him so and so on ly celebrity has popped up with dollar asking for that trip and doubling and then when the whole thing blew up he explained what it does and what have value i have a look i decided to contact him her towns off going at them like to collaborate a basically a i visit that town i keep them in prague i put them on my instagram i talk about the towel i write or if you what have i ever tell you for a discounted complementary because suffering hotel would not be able to go to a magazine or to a billboard or to a television have bottle of free. Review in something that could potentially be bringing them out my business i feel so disgusting having to say this i feel so vile and it makes me kind of feel sick as a twenty two year old whos running our business from her home i dont feel like i did anything wrong and. Let me just bring in you look for young people like me to see if he can match them up with brad as intense as this ethical question was to anything the l. Did or when youre going out as a social in for society i wonder what because he was a brat and anything that was wrong in that interaction you know its difficult to say because i cant see the even now that she said i couldnt hear. And when youre dealing with a glimpse of her its all about who. You can ask for anything and after a lot of money or a helicopter its all about you. That it may be difficult you did something wrong but in general. The latter is. A lot of deals and. Brad will work. The same as close mouthed and if you want to elaborate would. You just not and really i may actually sorry email and i thought there was nothing wrong i read every email and i thought she was completely you know doing the right things so i i thought the Property Owner was maybe misinformed how things work or did not realize you know thats actually very common. I think its a miscommunication that blew up. So i hear you heidi about maybe he just didnt understand how this works or someone who says he probably would agree with that viewpoint because he says more than just asking influencers need to demand donald says its now accepted by Global Companies his view that one who was over three thousand followers on any social media is a social media influence or am such a brand outreach can be monetized so dont endorse any business unless youre paid or you dont need the money dont be heard saying that you are poor hes coming to us from kenya he also writes when someone asks him what the company tags you or follows your comments on something on your wall or your posts donald says then send them an invoice minimum payment is us five hundred dollars for tagging to a business or a company even if theyre cinnamon and voice if they like your stuff to get that money what do you make of that well i can see how it went wrong. Actually i think maybe i can just say there was nothing wrong with what she did i think you can poke holes in it maybe she was punching above white class as well in terms of her level of influence and that something that the owner of the hotel really jumped on and yet proceeded to blow up from there and toed into more and more of that miscommunication even if the money thing i think is the ethical question what the particular thing that happened between now and not how to tell but practice so i know that on your facebook site you say sometimes youre compensated and some of the work that your done needs are important ninety three percent of top celebrity instagram ads are properly disclosed so if im looking at your child oh and im laughing my head off at a review how do i know if you were given the product if you were given the trip how would i know and do you need to tell me yes i think it is good to tell your audience. Just to keep the levels of trust really so you say one today on the Facebook Page that was sponsored by u. F. C. The review of the five to yo and in the comment disclosed this is a sponsored video in the post description on on you tube i disclose this is a sponsored video you can do it more overtly and i guess really let people know you but at the same time you dont necessarily have to if its a good fit like if the two brands work well together. You know you dont need to i guess self deprecate too much and go this is sponsored everyone this is sponsored dont dont panic about it if youve made a good decision in the brands then the ethics youve got and theyre going to be ok i mean with stuff i dont know if she does hotel room i dont know if the brand really fits and thats where it kind of went wrong and strictly just to kind of type back with the actions of what happened right and fix it intertwined with that i guess but if the brand doesnt fit its going to backfire i think its kind of as simple as that and i think disclosing it is good just to maintain trust some brands dont disclose it others will do disclose it sometimes no one brings up the conversation so of course that is being brought up here and that issue of trust is one that keeps coming up this is what one person thought of it this is media imani on twitter she says since millennial view my content the most i know that they come to platforms like you tube instagram and twitter and search of real opinions that commercials and ads dont offer therefore i always ensure that im to try as transparent as possible she goes on to say people can tell when youre being genuine and honest and theyre more receptive and typically engage more when they feel like youre one of their friends versus a scripted advertisement so im taking that in mind heidi ive gone over here to your page a holiday guide to kuala lumpur and what is writing is right here at the very top it says this blog post is created in partnership with goober however all thoughts and opinions are my own as always you dont always see that on post why was that important for you to put their. Like a lot of the people have said im very transparent in what i do i always i have we have a policy any any products that i get over two hundred fifty dollars that i pull i usually would declare that its given or its gifted and any collaborations that is completely disclosed then is not even a big thing where you know thank you but why its really thank you so much for any support collaboration and i feel thats where trust is you know my my followers are not stupid you know they can see to it spawns that post so i am not even going to try to you know pull wool over their eyes i just go straight out and say it and thats the best policy very soon of us real money to be made and here were finding a doing the best deals are the most successful in terms of influencing the social media following. Im in terms of brand i think it often depends a lot more on a specific piece of content so i personally feel that the kind of ads where you get a name for the hold up your product in the ground thats not the most effective i dont think what we have to realize is that if you have sort of are in a difficult position because theyve often risen to the point that theyre at because they walk this fine line between being aspirational but also relatable now in order to be slightly aspirational you have to have a life thats just slightly a lot clearer than your viewers have but you have to maintain that level of relatability and i think when people see influencers doing things like requesting free holidays or having huge collaboration and brands that element of relatability gets lost and people get really angry because we really dont like the idea that imprisons the making money from it and this is whether that was vandalize you know influence of time and time again a force to say i dont know if im not doing it for the reviews i promise im not doing it for the money well of course you doing it for the money its a job just like any other and you know the industry they receive this pressure of people to say that what theyre your job isnt actually something that money well i have to show you this gets to have changed this is from influence a marketing hobb michael influences versus celebrity so thats pretty much anyone whos not as famous as Kim Kardashian the ambition east heidi as you see each single post you can get between a thousand and a thousand seven hundred each post that is how much worse if you just put in all the memory views. Thats. Even when were doing this. Lets see what. Are you going to watch ozzy is going to find are you going to cry ok all right here we go. And the numbers are going like yes here we go oh my goodness one thousand one hundred and. Five thousand two thousand nine hundred thats a pretty good wow oh and instagram now dont use it but that could put out how much each post would be worth and if you want to monetize it. In my own mind of course theres a lot less than that but heres one person with knowing that keeping that in mind heres one person who says this is always and always will be about the money so yes theyre watching live on you tube they write social Media Influencers are very ambiguous it seems they give the People Freedom but in reality the main goal is profit no matter what values are behind that this is demand and supply theres one person that we heard from in our community who disagrees we got a video comment from social media and fluence earn a blogger i am her handle and heres what she told the story and created a corner of the Virtual World where women from all over can come together to share and discuss with them or and ive done this by creating a hash of words. Where i share my own personal journey own personal struggles important thing about my popcorn is showing a different side to women its about peeling back those layers and allowing all to come together in order to heal and how are one. So how do you she says this is about empowerment this is beyond us indorsements take a look at her feet here though it is quite sparkly this is i am the on instagram to scrolling through its aspirational to the