It's all in the Ecosystem Companies need to look beyond what is immediately visible and start accepting that everyone is part of a landscape, or broadly an ecosystem. That's where biodiversity strategies and action plans come in. Subir Ghosh had a threadbare conversation on the subject with Alexis Morgan, Global Water Stewardship lead at WWF International. When it comes to discussions on environment in the fashion industry, most confine arguments to just effluent discharge, water consumption, power consumption, etc? Why is there no talk of biodiversity? There is a natural logic to focus on what's immediately within in your control. You think of your family before you think of your extended family, your extended family before your community, and community before country, etc. It's no different for businesses as they think about their owned/direct operations and what they control. What I have seen-and it's true of the apparel sector but beyond that as well-is they start within their operations and with things that they control related to the environment. They start with energy and carbon, move to maybe water and pollution, and as time goes on they move into additional expansive issues. They also move down the value chain. They go from their own direct operations and then start to about tier I, II, III, IV suppliers. The apparel sector has many tiers, and a lot of industries are more vertically integrated than the apparel sector. The IT sector is similar.