By Daniel Woolfson2020-12-18T00:01:00+00:00
Brits bought an extra 382.6 million litres of lager, ale and cider this year
It’s been a stellar year for Stella Artois. An extra 287.9 million litres of the UK’s favourite lager passed through tills as Covid-19 hit Britain, adding just under £105m to its value. That’s the largest gain of any non-tobacco brand – ahead of huge names such as Coca-Cola and Pepsi.
Stella’s not alone in its soaring success. Other big-name lagers are some of the highest-grossing brands in this entire Top Products report.
Take the £92m gains made by San Miguel, distributed by Carlsberg in the UK. Combine this with the fact Carlsberg’s core pilsner has achieved growth of £17.8m, and the once-beleaguered supplier is in a healthier position than it’s been in some years.