"Akerna's 420 data showed large increases in purchasing and consumption. Americans are increasingly turning to cannabis, which we predict will only increase with federal cannabis reform," said Jessica Billingsley, Akerna Chief Executive Officer. The previous year's 420 didn't see any jumps in sales. It didn't even make the top five sales days of the year, indicating the cannabis retail industry had some work to do to adapt to new social guidelines and customer changing needs. Soon after, cannabis dispensaries began offering various alternative shopping options, including online ordering, curbside pickup, and delivery. With all these new business needs came an increased dependency on technology.