AirAsia Media Group unveils Jannine Weigel aircraft livery
Details
10 December 2020
AirAsia Media Group has recently unveiled a new aircraft livery that features RedRecords Thai-German artiste Jannine Weigel on its aircraft. Currently serving domestic routes within Malaysia, the livery shows an image of Weigel with her name plastered across the aircraft in red, and looks to depict Weigel's fun-loving personality. This is part of AirAsia's marketing campaign to promote Weigel's new single titled "Passcode" by tapping on its in-house assets.
Aside from the livery, AirAsia also utilised a mix of other media channels such as digital media, ambient media as well as customer relationship management to promote the single. Prior to this, RedRecords got Weigel to read out the in-flight safety announcement in English and Thai. In other non-English and Thai speaking countries, Weigel will be introducing the in-flight safety announcement before it is played. In addition to that, she also introduces "Passcode" via AirAsia's arrival and departure music.