Three people were killed in a village in Malihabad, India, due to personal enmity and suspicion about the victims' alleged support to the attackers' rivals. The killings were not related to a land dispute. The assailants believed the victims were conspiring against them with their opponents. A video of the incident went viral on social media. The police have registered a case and made one arrest. Efforts are underway to apprehend the remaining suspects.